Nancy Ganzekaufer

Top Tips from Experts on Branding Your Retail or Interior Design Business

Branding is important. If you’re in business you know this. But how do you develop and share that brand? Over the years, we’ve talked to experts about how best to brand your retail or design business…
Interior Design, Client Communication, Nancy Ganzekaufer
Use these tips to increase confidence when communicating with clients.

Increase Your Client Communication Confidence

Good communication skills are essential for achieving business success. Luckily, there are simple strategies you can use to increase your communication confidence! Throughout my career, I’ve…
jozefmicic - stock.adobe.com
jozefmicic - stock.adobe.com

Looking Forward to Business Success in 2021

While 2020 threw monkey-wrench-type challenges into businesses across the spectrum, the home furnishings industry — both for interior designers and retailers after lockdowns were lifted — have for…
Jamie Merida Interiors
Jamie Merida Interiors developed as an extension of Merida’s success as a home furnishings and flooring retailer.

The Keys to Building a Brand

For interior designers and retailers in the home design business, much of their success hinges on the ability to brand themselves in a way that connects with clients and carries through all of their…
Photo by Kelly Sikkema on Unsplash
Photo by Kelly Sikkema on Unsplash

Financial Management for Interior Designers

Let’s talk about money! Do you have days where you want to pull your hair out because of your finances and money management? Financial management for Interior Designers (and small businesses in…
Nancy Ganzekaufer Business Coaching
Nancy Ganzekaufer shares social media strategies for interior designers.

5 Tips for Interior Design Social Media Success

What is your biggest challenge as an interior designer? According to a Unity Marketing poll attracting new clients is problem #1 across the board.  Social media marketing seems to be the go-to…
Home Design Business Think Tank Nancy Ganzekaufer Melissa Galt
The Home Design Business Think Tank for May is all about brand messaging.

May Think Tank Series Focuses on Brand Messaging, Communication

Whether just starting out or a veteran in your design or home furnishings business, the brand message you convey to your customers/clients changes often. Take the time we’re living through now. Are…
Photo by Jacqueline Kelly on Unsplash
(Photo: Unsplash user Jacqueline Kelly)

IDS Offers Virtual Educational Series

The Interior Design Society is presenting a series of virtual educational webinars, available to anyone who registers. See below for information on this week's virtual sessions. Tuesday, March 24: 4…
pixabay phone instagram
(Photo: Pixabay)

Make Instagram Work For Your Business

Instagram may be the favorite platform for interior designers, but is it — and social media in general — really helping them grow their businesses? Not always, according to research from Unity…

Interior Design Society Announces 2019 Board of Directors

The Interior Design Society (IDS) today announced its elected 2019 National Board of Directors. Kimberly Joi McDonald, IDS Professional, owner and CEO, Designing JOI, LLC is President; Jason Clifton…