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Patrice Auerbach

A laptop and a tablet out on a table
Ready to hit the ground running on your digital marketing goals this year? Here are the tools you'll need. (Photo: Pexels)

5 Inexpensive Marketing Tools and How to Use Them

If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…
Elements mails “LightStyle by Elements” to local residents and promotes the content on social media. But customers and designers can also pick up a copy in the showroom.

How to Publish Your Own Shelter Magazine

Elements Lighting and Home, an 18,000-square-foot showroom on Long Island in New York, is filled with pretty things — lighting from all the top brands, furniture and accessories too. Retail customers…
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