Patrice Auerbach

A laptop and a tablet out on a table
Ready to hit the ground running on your digital marketing goals this year? Here are the tools you'll need. (Photo: Pexels)

5 Inexpensive Marketing Tools and How to Use Them

If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…
Elements-Lighting-And-Home-Lifestyle-by-Elements
Elements mails “LightStyle by Elements” to local residents and promotes the content on social media. But customers and designers can also pick up a copy in the showroom.

How to Publish Your Own Shelter Magazine

Elements Lighting and Home, an 18,000-square-foot showroom on Long Island in New York, is filled with pretty things — lighting from all the top brands, furniture and accessories too. Retail customers…
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