social media marketing

benefits of an instagram business profile
Get follower insights with an Instagram Business Profile

5 Advantages of an Instagram Business Profile for Home Design Professionals

Is your Instagram account for your retail or interior design business an actual business profile? If not, as we head into another new year — a new decade — it might be a task you want to put on your…
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5 Ways for Retailers to Protect Against Industry Disruption

This week, Retail Dive asked, "Is home goods the next industry ripe for disruption?"  The answer? Yes, almost definitely. Just a few notes on some happenings in the past year: - Global Views…
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3 Can't-Miss Seminars at AmericasMart Atlanta

When you're on a shopping spree at AmericasMart Atlanta, it's hard to pull yourself away from all the cool finds and unique new products available to you. But if you're attending the Atlanta…
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The Top Social Media Trends for 2019 and How to Do Them Right

Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?" We'…
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How to Rethink Your E-Commerce Strategy

The majority of people still prefer to shop for furniture in stores, according to Morning Consult, and more than likely, they feel the same way about lighting. But retailers, don't get comfortable…
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Support your community online and it will support you back. (Photo: rawpixel.com from Pexels)

How to Turn Your Facebook Page Into a Community

Be honest: How often do you post on Facebook? Likely, the answer is, "Not nearly as much as I should be." Furniture and lighting showrooms should be posting content to their Facebook pages daily,…
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Instagram May Be Getting a Shopping Platform: What Retailers and Designers Need to Know

This week, a report from The Verge announced that Facebook was working on a separate shopping app for Instagram, one that would allow users to shop products in posts and even on stories. There's no…
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3 AmericasMart Live Events That Will Help Your Business

This week, retailers and designers will descend en masse in Atlanta for the summer edition of Atlanta International Gift & Home Furnishings Market and the Atlanta International Area Rug Market (…
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4 Cannot-Miss Seminars at Dallas Market Center

Pack your shades and your comfortable shoes: The Total Home & Gift Market and Lightovation summer editions start next week at Dallas Market Center, and the weather reports say it will be hot and…
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Website and E-Newsletter V. Social Media: Which Should You Prioritize?

We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…