digital marketing

What the Beauty Industry Can Teach the Home Goods Industry

If there's one company thriving in this retail environment, it's beauty and personal care retailer Ulta. The company reported a strong fourth quarter yesterday, and it's one of the few companies that…

What Your Email Stats Can Tell You About Your Customers

Your email data may be one of the most useful marketing tools hiding in plain sight. By going through it regularly, you can learn so much about your customers' habits, interests and preferences,…

3 Must-See E-commerce Seminars Happening at Las Vegas Market

There's no one right way to have a digital marketing strategy. What works for a furniture retailer in Dallas might not work for another in Denver. But if you're looking for ways to amp up your…

The Top Social Media Trends for 2019 and How to Do Them Right

Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?" We'…

3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey

Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…

How to Rethink Your E-Commerce Strategy

The majority of people still prefer to shop for furniture in stores, according to Morning Consult, and more than likely, they feel the same way about lighting. But retailers, don't get comfortable…

How to Turn Your Facebook Page Into a Community

Be honest: How often do you post on Facebook? Likely, the answer is, "Not nearly as much as I should be." Furniture and lighting showrooms should be posting content to their Facebook pages daily,…

5 Ways to Grow Your Email List

According to research from Campaign Monitor, you’re six times more likely to get a click-through from an email campaign than from a tweet. If you approach it right, your email marketing efforts can…

5 Editing Tips for Blog Writers

When most blog writers finish a post, they feel a sense of relief coupled with dread. Sure, the writing may be finished, but now it's time to edit. After pouring so much hard work into writing a good…
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