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digital marketing

Sending a Message to Digital Consumers

With the rise and higher adoption of digital commerce, what are consumers looking for in the coming years? Sixty-seven percent of consumers recently surveyed by Khoros (khoros.com), a digital…

Digital Marketing Tips: Short-Form Video

Tik-Tok, Instagram Reels, Facebook Stories and now YouTube Shorts…we all know video content is great for connecting on social media. In 2021, for example, brands spent more than $49.5 billion on…

How to Optimize Your Visual Hierarchy Online

To efficiently navigate the world around us, our brains have developed shortcuts to pre-select the most relevant visual information at first glance. In the era of rapid web browsing and content…
Bob Gaynor, Creative Director, Business Development and Brand Management Specialist.
Bob Gaynor, Creative Director, Business Development and Brand Management Specialist.

Reaching Your Clients Through Communication & Marketing

So, you’ve done the hard work of understanding your business, and you’ve put all your systems and processes in place, ready to take on the world. Now, all you need is to get in front of that perfect…
digital footprint
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Setting Up a Digital Footprint

As a retailer, whether you have an e-commerce site or not, in today’s environment, you need a digital footprint. We caught up with Leslie Carothers, CEO of the Savour Partnership and CEO of the…
Image by StartupStockPhotos from Pixabay
Image by StartupStockPhotos from Pixabay

7 Interior Design Marketing Strategies

Interior design marketing strategies only work when you apply them to your business. The point of the strategies here is to generate more quality leads for your interior design business in a lot less…

Integrated Strategies: Combining Email & Facebook to Increase Total Reach

You’ve got your email strategy set and you’re considering additional advertising venues for your next campaign. That’s great! Social media marketing offers strong potential to reach existing and new…
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Photo: Free Creative Stuff from Pexels

What the Beauty Industry Can Teach the Home Goods Industry

If there's one company thriving in this retail environment, it's beauty and personal care retailer Ulta. The company reported a strong fourth quarter yesterday, and it's one of the few companies that…
Man checking email on laptop
Photo: Pexels

What Your Email Stats Can Tell You About Your Customers

Your email data may be one of the most useful marketing tools hiding in plain sight. By going through it regularly, you can learn so much about your customers' habits, interests and preferences,…

3 Must-See E-commerce Seminars Happening at Las Vegas Market

There's no one right way to have a digital marketing strategy. What works for a furniture retailer in Dallas might not work for another in Denver. But if you're looking for ways to amp up your…
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