digital marketing
Oriental Weavers Appoints New Vice President of Digital Strategy & Marketing
Oriental Weavers USA has hired Kristen Ritch as Vice President - Digital Strategy & Marketing, a newly created role. Ritch joins the company with more than a decade of experience in the area rug…
Sending a Message to Digital Consumers
With the rise and higher adoption of digital commerce, what are consumers looking for in the coming years? Sixty-seven percent of consumers recently surveyed by Khoros (khoros.com), a digital…
Digital Marketing Tips: Short-Form Video
Tik-Tok, Instagram Reels, Facebook Stories and now YouTube Shorts…we all know video content is great for connecting on social media. In 2021, for example, brands spent more than $49.5 billion on…
How to Optimize Your Visual Hierarchy Online
To efficiently navigate the world around us, our brains have developed shortcuts to pre-select the most relevant visual information at first glance. In the era of rapid web browsing and content…
Reaching Your Clients Through Communication & Marketing
So, you’ve done the hard work of understanding your business, and you’ve put all your systems and processes in place, ready to take on the world. Now, all you need is to get in front of that perfect…
Setting Up a Digital Footprint
As a retailer, whether you have an e-commerce site or not, in today’s environment, you need a digital footprint. We caught up with Leslie Carothers, CEO of the Savour Partnership and CEO of the…
7 Interior Design Marketing Strategies
Interior design marketing strategies only work when you apply them to your business. The point of the strategies here is to generate more quality leads for your interior design business in a lot less…
Integrated Strategies: Combining Email & Facebook to Increase Total Reach
You’ve got your email strategy set and you’re considering additional advertising venues for your next campaign. That’s great! Social media marketing offers strong potential to reach existing and new…
What the Beauty Industry Can Teach the Home Goods Industry
If there's one company thriving in this retail environment, it's beauty and personal care retailer Ulta. The company reported a strong fourth quarter yesterday, and it's one of the few companies that…
What Your Email Stats Can Tell You About Your Customers
Your email data may be one of the most useful marketing tools hiding in plain sight. By going through it regularly, you can learn so much about your customers' habits, interests and preferences,…