digital marketing

Bob Gaynor, Creative Director, Business Development and Brand Management Specialist.
Bob Gaynor, Creative Director, Business Development and Brand Management Specialist.

Reaching Your Clients Through Communication & Marketing

So, you’ve done the hard work of understanding your business, and you’ve put all your systems and processes in place, ready to take on the world. Now, all you need is to get in front of that perfect…
digital footprint
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Setting Up a Digital Footprint

As a retailer, whether you have an e-commerce site or not, in today’s environment, you need a digital footprint. We caught up with Leslie Carothers, CEO of the Savour Partnership and CEO of the…
Image by StartupStockPhotos from Pixabay
Image by StartupStockPhotos from Pixabay

7 Interior Design Marketing Strategies

Interior design marketing strategies only work when you apply them to your business. The point of the strategies here is to generate more quality leads for your interior design business in a lot less…

Integrated Strategies: Combining Email & Facebook to Increase Total Reach

You’ve got your email strategy set and you’re considering additional advertising venues for your next campaign. That’s great! Social media marketing offers strong potential to reach existing and new…
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What the Beauty Industry Can Teach the Home Goods Industry

If there's one company thriving in this retail environment, it's beauty and personal care retailer Ulta. The company reported a strong fourth quarter yesterday, and it's one of the few companies that…
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What Your Email Stats Can Tell You About Your Customers

Your email data may be one of the most useful marketing tools hiding in plain sight. By going through it regularly, you can learn so much about your customers' habits, interests and preferences,…

3 Must-See E-commerce Seminars Happening at Las Vegas Market

There's no one right way to have a digital marketing strategy. What works for a furniture retailer in Dallas might not work for another in Denver. But if you're looking for ways to amp up your…
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The Top Social Media Trends for 2019 and How to Do Them Right

Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?" We'…
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3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey

Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
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How to Rethink Your E-Commerce Strategy

The majority of people still prefer to shop for furniture in stores, according to Morning Consult, and more than likely, they feel the same way about lighting. But retailers, don't get comfortable…