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Classic Brands Creates Retail Solution for E-commerce

The COVID-19 pandemic is hastening the migration of consumers to purchase sleep products online, and specialty bedding supplier Classic Brands has unveiled a turnkey solution to provide brick and…

Classic Brands Expands Las Vegas Showroom

With the recent launch of its furniture line, specialty bedding producer Classic Brands is expanding the size of its Las Vegas Market showroom to accommodate the growth. The expanded 8,500-square-…
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Amazon's Impact on Consumer Shipping Expectations for Home Goods

Whether a brick-and-mortar store or an e-commerce site, retailers everywhere are competing with the Amazon Effect. This all-encompassing phrase acknowledges how the online retail giant has disrupted…
(Photo: www.istockphoto.com, rawpixel)

The Lowdown on User-Generated Content

In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of…
(Photo: www.istockphoto.com, hakule)
(Photo: www.istockphoto.com, hakule)

How to Convert Online Traffic Into Foot Traffic

More than any other generation, Millennials disrupted the traditional marketing flow. They’re not impressed with cartoon leprechauns or flashy TV ads, and they value experience and convenience. To…
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