Williams-Sonoma

OUTWARD APPOINTS INDUSTRY VET TO MANAGE EAST COAST SALES

Outward, Inc., an independent Williams-Sonoma Inc. company, appointed Amy Smith, a home furnishings industry veteran with almost 30 years of experience, as its new senior sales manager with…

OUTWARD TO BE LEAD SPONSOR OF UPCOMING WITHIT CONFERENCE

Outward, Inc., an independent Williams-Sonoma, Inc. company, is one of the lead sponsors for this year’s WithIt Professional Conference, which is scheduled to take place from June 22 to June 24 in…

Aperture Platform Delivers On-Demand Product Photos

Outward, Inc., an independent Williams-Sonoma Inc. company, has recently completed its first Aperture Platform installation at Hoot Judkins Furniture, the Bay Area's largest wood furniture store.  “…
Gavel on table
Photo: Pexels

Why the Williams-Sonoma Lawsuit Against Amazon Is Worth Watching

This week, Williams-Sonoma Inc. filed a lawsuit in Northern California against Amazon.com Inc., alleging the mega-retailer had copied patented chair designs and engaged in unfair marketing practices…
Jay Shane
Jay Shane

Stand and Deliver

As noted in a recent Goldman Sachs report, some 65 percent of furniture imported into the U.S. is from China, and a 25 percent tariff imposed on another $200 billion of Chinese goods, including…
The augmented reality technology at Lowe's allows customers to visualize products in their space. (Photo: Lowe's)
The augmented reality technology at Lowe's allows customers to visualize products in their space. (Photo: Lowe's)

How Augmented and Virtual Reality Technology is Changing Retail

A recent study from U.K. mixed reality company DigitalBridge concluded that consumers are less likely to buy the right items for their home – and less likely to shop in general – because they can’t…
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