Retail Education
Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.
The Great E-Commerce Leap
There are plenty of reasons why businesses build e-commerce sites — better economic opportunity, a larger audience and more options for customers, to name a few. In the lighting and home decor retail…
How to Stand Out in the Showroom Crowd
If you’ve seen one Home Depot store, you’ve basically seen them all. Big-box retailers depend on uniformity, but independently owned showrooms have more freedom to write their own rules.
Beyond big-…
Why It’s Important for Showrooms to Give Back to their Communities
Establish Good Community Relations
Perhaps most importantly, giving back establishes positive relations between businesses and the communities they serve.
The family-owned and operated company,…
UL Lighting Listings for Lighting Explained
Randall Whitehead, IALD, explains the omnipresent UL designation and what it means for your product offering.
Q.: Randall, what is a UL lighting listing, and why is a label from UL required on light…
How to Successfully Hire Staff for Your Showroom
Behind every successful business is a group of motivated and talented employees. Building a great staff is one of the most vital things a showroom can undertake to breed success, but how can you find…
Lighting Companies Explain How to Stay Open During Construction
Northwest Lighting and Accents is busy putting the finishing touches on a big remodel project they began more than a year ago to make room for fully integrated fan, bath and outdoor experience labs…
How to Deal With Concrete Ceilings
Q: We have moved into a fantastic high-rise condominium, but we have a problem: The ceilings are concrete and we just have one junction box in the main room. How do we do anything beyond track?
A:…
The Right Lighting Color Temperature
It's tough getting the right color temperature for a space, but luckily, the Lighting Doctor, Randall Whitehead, is here to help! See how Whitehead's advice helped this reader better understand the…