The Retail Doctor, Bob Phibbs, Launches SalesRX2022

SalesRX2022 will incorporate a renovated and expanded learning platform to help independent retailers navigate the waning pandemic.

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The Retail Doctor Bob Phibbs SalesRX2022
The Retail Doctor, Bob Phibbs, has launched an expanded version of his SalesRX training, SalesRX2022

The Retail Doctor LLC announced today the launch of SalesRX2022, a new program of online retail sales training that offers on-demand retail sales training for physical retailers starting at $295 a month.

Fresh off receiving the 2020 Innovation Leadership Award from the World Retail Forum, Bob Phibbs, CEO of the Retail Doctor, has completely refilmed, renovated and expanded his online learning platform SalesRX to prepare retailers for the new challenges of a waning pandemic. The SalesRX retail sales training program gives retailers access to affordable online learning aligned with the real job of engaging a stranger, building rapport, becoming a trusted advisor, and making the sale.

“Retailers are enjoying solid sales which is good but they can do so much more,” said Phibbs. “The next six to 18 months have the potential of once-in-a-generation sales numbers for retailers with stores. Those retailers who have emerged from the lockdowns of 2020 are enjoying strong shopper interest. We recognized the opportunity for retailers as part of the Great Human Reconnection requires new strategies based on my three decades of experience with thousands of retailers across the world.

SalesRX Core training consists of 33 lessons for both managers and associates organized around the five stages of a shopper’s journey: Awareness, Discovery, Qualifying, Consideration and Purchase. The skills for each stage create a robust branded shopping experience where the associates trigger customer curiosity, build rapport, create desire, instill confidence, and get commitment to buy.

Many retailers have cut staff and training and are now leaning into more online capabilities. While that is necessary, you can convert a shopper in a store at 30 percent to 40 percent while online-only converts at about 1 percent to 2 percent. But that takes training and accountability to use the training, not just take it.

Phibbs added, “We completed filming just two months ago. There isn’t fresher training available for retailers. We were able to move from presenting in a classroom like 99 percent of training videos to full motion graphics, gamification and leaderboards so learners can continually be reinforced for using the training.”


About SalesRX

SalesRX is a robust online learning management system for retailers with courseware for both managers and associates that covers greeting, engaging and selling in a retail store. Based on Phibbs 30-year experience with retailers, the online retail sales training program also includes courseware on personality styles, generational differences, showrooming, and more. Learn more and register for a free trial at

About Bob Phibbs, the Retail Doctor

Bob Phibbs is an internationally recognized business strategist, customer service expert, sales coach, author of three books and motivational business speaker. 

In 1994, Phibbs founded his retail consulting company, The Retail Doctor, and created SalesRX, a strategic and done-for-you virtual training. The firm specializes in working with retailers and brands who want to sell their merchandise more profitably. His clientele has included many of the Fortune 500. 

One of the top retail influencers and a Top Voice on LinkedIn, Phibbs hosts Tell Me Something Good About Retail, the #1 podcast for retailers who want to grow their business. With more than 30 years of experience beginning in the trenches of retail and extending to senior management positions, Phibbs has been a corporate officer, franchisor, and entrepreneur. He has worked with thousands of retail executives and entrepreneurs to grow margins, improve customer service, and train employees.

In 2020, he earned the speaking profession’s highest earned designation as a Certified Speaking Professional, achieved by less than seven percent of speakers worldwide. Phibbs was awarded World Retail Forum’s Innovation Leadership Award 2020 in recognition of his efforts to help retail recover stronger from COVID-19 through his online training platform SalesRX. Discover more at

Watch an overview video here

Watch sample lesson here
Lesson 22 Features & Benefits - first part (2 min)