Retail Education

Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.

Image by Muhammad Ribkhan from Pixabay
Image by Muhammad Ribkhan from Pixabay

7 Tips for Effective Email Marketing

Whether you’re a brick-and-mortar retailer — with or without a website, although a website is a calling card these days — or have a focus on e-commerce, it’s important to stay connected to your…
Image by Bob Dmyt from Pixabay
Image by Bob Dmyt from Pixabay

How is Your Support System?

Industry associations, buying groups, Facebook groups, business coaches and more. There’s no shortage of support systems in the home furnishings industry, whatever your role. The question is: Are you…
Image by TheDigitalWay from Pixabay
Image by TheDigitalWay from Pixabay

6 Steps to Protecting Your Customer's Information

When data breaches hit large retailers, such as Target, we hear about it. Smaller businesses can have even more challenges when it comes to data security. As a retailer, it’s likely you accept credit…
Image by Wokandapix from Pixabay
Image by Wokandapix from Pixabay

Resilience In Retail

This month’s word is RESILIENCE: the capacity to recover quickly from difficulties.  If ever there has been a year where resilience has been required, it’s been this one. With COVID shutdowns and…
Coco & Dash
“People come to us for color,” says Teddie Garrigan, co-owner of Coco & Dash.

The Impact of Decorative Pillows on Retail Sales

Tossed. Carefully positioned. As support. On a bed, sofa or accent chair. Pillows, those lovely pieces of textile surrounding deliciously soft insides, can be a quick fix for updating a room or a…
Trish Cossart
Trish Cossart founded Cossart Design in 2007.

Cossart Design Markets Main Street

Located in historic downtown Perry, GA, just off Interstate 75, Cossart Design sits among the boutiques and restaurants on the town’s main drag.  Trish Cossart, the company’s founder and principal…
Photo by Blake Wisz on Unsplash
Photo by Blake Wisz on Unsplash

7 Questions That Need a ‘Yes’ to Close More Retail Sales

If you work in retail sales, you have to care about your customer first. If you start with what they — as a visitor to your Planet Furniture or Planet Lighting — are experiencing and if you are aware…
Photo by sydney Rae on Unsplash
Photo by sydney Rae on Unsplash

Setting Customer Expectations

As we came into 2021, with coronavirus still around and new, more contagious variants, I finally made the move to curbside grocery pickup. I was hesitant in this change, even though I’d heard…
Image by Paul Brennan from Pixabay
Image by Paul Brennan from Pixabay

Neighborhood Networking for Home Furnishings Retailers

You’re a brick-and-mortar home furnishings or lighting retailer. Your primary customer base is relatively local. Some of the most effective ways to market to your customers and potential customers…
lighting for wellness
Using texture and light to create dynamic pattern can mimic natural light. The texture of the green wall is accentuated using lighting, creating dimensionality and dynamic highlights and shadows.

How Lighting Can Influence Wellness

The purpose of lighting goes beyond just illuminating the darkness. Light, particularly natural light, tells our bodies the time of day and has a direct impact on our health and wellness, as well as…