Retail Education

Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.

Photo by Blake Wisz on Unsplash
Photo by Blake Wisz on Unsplash

7 Questions That Need a ‘Yes’ to Close More Retail Sales

If you work in retail sales, you have to care about your customer first. If you start with what they — as a visitor to your Planet Furniture or Planet Lighting — are experiencing and if you are aware…
Photo by sydney Rae on Unsplash
Photo by sydney Rae on Unsplash

Setting Customer Expectations

As we came into 2021, with coronavirus still around and new, more contagious variants, I finally made the move to curbside grocery pickup. I was hesitant in this change, even though I’d heard…
Image by Paul Brennan from Pixabay
Image by Paul Brennan from Pixabay

Neighborhood Networking for Home Furnishings Retailers

You’re a brick-and-mortar home furnishings or lighting retailer. Your primary customer base is relatively local. Some of the most effective ways to market to your customers and potential customers…
lighting for wellness
Using texture and light to create dynamic pattern can mimic natural light. The texture of the green wall is accentuated using lighting, creating dimensionality and dynamic highlights and shadows.

How Lighting Can Influence Wellness

The purpose of lighting goes beyond just illuminating the darkness. Light, particularly natural light, tells our bodies the time of day and has a direct impact on our health and wellness, as well as…
12th annual showroom of the year awards, lightovation, dallas market
The deadline to enter the 12th Annual Showroom of the Year Awards is March 1, 2021

Lighting Retailers: Enter the 12th Annual Showroom of the Year Awards

Join the ranks of lighting retailers who have been honored by the Showroom of the Year Awards for more than a decade! The deadline is fast approaching to enter the 12th Annual awards that exclusively…
Augmented reality
Digitizing your product inventory is the first step in launching augmented reality on your website.

How Augmented Reality Can Enhance Your E-Commerce User Experience

The coronavirus pandemic has made consumers more judicious about leaving their homes, which means e-commerce is more important now than ever before. Consumers are shopping with purpose, often doing…
Photo by Igor Miske on Unsplash
Photo by Igor Miske on Unsplash

7 Tips for Considering E-commerce at Retail

With more than a year of consumers adapting to purchasing online and delivery or curbside pickup as a result of COVID-19, if you haven’t yet added e-commerce, now is the time to be considering this…
Dallas Market Center Speakers Archlight summit
Dallas Market Center has issued a call for speakers for its September ArchLIGHT summit.

Dallas Market Center ArchLIGHT Summit Announces Call for Speakers

Dallas Market Center announces an official call for speakers for the ArchLIGHT Summit, a new lighting trade event and educational platform for architectural, specification and design communities.…

COVID-19 Holiday Retail Strategies

Business analysts anticipate several ways holiday retail will be different this year. Shoppers, for example, likely won’t wait until Black Friday as the start of the holiday buying season in an…

Panel to Showcase the Benefits of Retailers Giving Back to Their Communities

Retailers are an integral part of their communities. Here two longstanding retailers in their towns share the community-focused events and charitable endeavors that connect them to their hometowns,…