branding
Find Your Brand Personality
Are you a brand? Do you think of yourself that way? We live in a world of brands. They surround us. They influence us. We don’t drive cars; we drive BMWs. We don’t stop for coffee; we stop for…
How Color Impacts Consumer Purchasing Behavior
While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable…
Who Defines Your Brand?
Branding. It’s what differentiates one company from the next. It’s also what connects us to our customers. “Your brand is what other people say about you when you’re not in the room,” says Amazon's…