branding

Jo Panuwat D - stock.adobe.com
Jo Panuwat D - stock.adobe.com

Find Your Brand Personality

Are you a brand? Do you think of yourself that way? We live in a world of brands. They surround us. They influence us. We don’t drive cars; we drive BMWs. We don’t stop for coffee; we stop for…

How Color Impacts Consumer Purchasing Behavior

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable…
pexels blank notebook
It's up to you to tell the story of your brand and connect with your ideal consumer. (Photo: Pexels user Tirachard Kumtanom)

Who Defines Your Brand?

Branding. It’s what differentiates one company from the next. It’s also what connects us to our customers. “Your brand is what other people say about you when you’re not in the room,” says Amazon's…