branding

How Color Impacts Consumer Purchasing Behavior

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable…
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It's up to you to tell the story of your brand and connect with your ideal consumer. (Photo: Pexels user Tirachard Kumtanom)

Who Defines Your Brand?

Branding. It’s what differentiates one company from the next. It’s also what connects us to our customers. “Your brand is what other people say about you when you’re not in the room,” says Amazon's…