Google Keyword Planner

How to Use Google Keyword Planner

No website page or blog should ever be written without first consulting a keyword planner — an online tool that reports the search volume, competition and geographical search trends of keywords. When…
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5 Steps to Blogging Smarter, Not Harder

Regular blogging does wonders for a website’s SEO, driving customers at all stages of the buying process to your website. It can boost your website in search results, and it can help you attract…
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How to Build a Basic Digital Marketing Strategy in Four Easy Steps

A digital marketing strategy is a plan to build your digital presence in order to increase traffic to your website and ultimately to your store. You don’t need to have a background in marketing,…
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The Complete Digital Marketing Reference Guide for Small Businesses

In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
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The Voice Search Revolution

Just when we were all designing responsive websites to meet mobile search demands, consumers have turned the tables on us again. Last year, Google announced that 20 percent of queries through its…
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(Photo: Unsplash user Corinne Kutz)

5 Ways to Get More Eyes on Your Pinterest

Whether you’re an interior designer or a retailer, Pinterest is a great platform to utilize to increase brand awareness and drive purchases among consumers. In Pinterest's 2017 year-end report, the…