SEO
5 Steps to Blogging Smarter, Not Harder
Regular blogging does wonders for a website’s SEO, driving customers at all stages of the buying process to your website. It can boost your website in search results, and it can help you attract…
How to Know When Your Website Needs a Refresh
In the home design industry, trends come and go over the course of a few market seasons. Website design follows a similar pattern. As Google updates its algorithms every year or so and web users…
4 Easy Ways to Start Learning More About SEO
If the words "digital marketing," "SEO" and "social media marketing" make your eyes glaze over and your hearing go fuzzy, you are not alone.
Digital marketing seems to have grown overnight, changing…
The Complete Digital Marketing Reference Guide for Small Businesses
In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
How to Fight Social Media Fatigue
When it comes to social media postings, you have the best intentions for your business. In the New Year, you promise you'll post every day. You swear you'll start taking more photos for Instagram.…
How to Make the Most of Your Google My Business Page
No matter your SEO strategy, you need to claim your free Google My Business listing. It's easy. It's free. It will help you show up in local search results when someone Googles "lighting store in…
Amazon's New Furniture Brands and What They Mean for Your Showroom
After months of speculation and a few trade market appearances, Amazon officially entered the furniture game this month with the launch of two new private label brands, Rivet and Stone & Beam.…
6 Ways to Go Above and Beyond with Your Contact Page
One of the basic components of any retailer’s website is a contact page. A standard one should feature the store location, hours and an email address and phone number. But if you want your site to…
How Marketing Automation Software Helps Small Businesses
Small business owners wear many hats, but the one they often dread wearing is that of marketer. With all the other equally important things to do throughout the day, it's hard to find time to manage …
The Anatomy of Google Analytics
No search engine optimization (SEO) tool available can match the powerhouse that is Google Analytics. A free program powered by the search engine giant, Google Analytics tracks everything from bounce…