SEO

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5 Steps to Blogging Smarter, Not Harder

Regular blogging does wonders for a website’s SEO, driving customers at all stages of the buying process to your website. It can boost your website in search results, and it can help you attract…
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How to Know When Your Website Needs a Refresh

In the home design industry, trends come and go over the course of a few market seasons. Website design follows a similar pattern. As Google updates its algorithms every year or so and web users…
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4 Easy Ways to Start Learning More About SEO

If the words "digital marketing," "SEO" and "social media marketing" make your eyes glaze over and your hearing go fuzzy, you are not alone. Digital marketing seems to have grown overnight, changing…
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The Complete Digital Marketing Reference Guide for Small Businesses

In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
Social media Lighting & Decor social media fatigue
So many social media accounts, so little time. Don't let social media fatigue bog you down. Check out our helpful tips.

How to Fight Social Media Fatigue

When it comes to social media postings, you have the best intentions for your business. In the New Year, you promise you'll post every day. You swear you'll start taking more photos for Instagram.…
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Are you getting the most out of your Google My Business listing?

How to Make the Most of Your Google My Business Page

No matter your SEO strategy, you need to claim your free Google My Business listing. It's easy. It's free. It will help you show up in local search results when someone Googles "lighting store in…
Amazon's newest furniture brands are available online
Amazon's newest furniture brands are available online.

Amazon's New Furniture Brands and What They Mean for Your Showroom

After months of speculation and a few trade market appearances, Amazon officially entered the furniture game this month with the launch of two new private label brands, Rivet and Stone & Beam.…
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6 Ways to Go Above and Beyond with Your Contact Page

One of the basic components of any retailer’s website is a contact page. A standard one should feature the store location, hours and an email address and phone number. But if you want your site to…
Marketing automation software such as Hubspot can help grow your business from start-up to empire.
Marketing automation software such as Hubspot can help grow your business from start-up to empire.

How Marketing Automation Software Helps Small Businesses

Small business owners wear many hats, but the one they often dread wearing is that of marketer. With all the other equally important things to do throughout the day, it's hard to find time to manage …
SEO
Learn how to reach your SEO goals.

The Anatomy of Google Analytics

No search engine optimization (SEO) tool available can match the powerhouse that is Google Analytics. A free program powered by the search engine giant, Google Analytics tracks everything from bounce…