Designers

Product designers, interior designers and lighting designers are working in a changing industry. Competition from online services, DIY and home improvement tv shows, plus changing consumer lifestyles have continued to shift the way business is done. In this section, product designers, interior designers and lighting designers can read news, trend articles and more.

Top 3 Insights from the 2018 Houzz Bathroom Trends Study

Each year, Houzz.com surveys homeowners who have completed or recently completed a bathroom renovation to get a glimpse of who they are and what they want from their bathrooms. This year's 2018…

5 Digital Marketing YouTube Channels to Check Out

As a small business owner in 2018, there’s no shortage of new things you can learn when it comes to your digital marketing strategy. But you can only read so much in a day, and sifting through…

Capital Lighting Rolls Out Second Volume of Designer’s Choice Style Guide

Capital Lighting has unveiled the latest volume of their style guide, Designer’s Choice. Featuring top trends and design advice from renowned interior designers such as Stacy Garcia, Lonni Paul,…

Bedside Manner

The type of lighting you use next your bed depends on how you want use it. For some people bedside lamps are used for reading purposes. These are the people that still enjoy the feel of an actual…

How to Rethink Your E-Commerce Strategy

The majority of people still prefer to shop for furniture in stores, according to Morning Consult, and more than likely, they feel the same way about lighting. But retailers, don't get comfortable…

3 Things to Know About the New E-Design Startup Spruce Up

Last month a new e-design service, Spruce Up, hit the internet. After raising $1.5 million in investment last February, e-commerce and design lifestyle experts Mia Lewin and Mike Dierken launched…

How to Create a Strong Customer Referral Program

Research from Texas Tech shows that 83 percent of satisfied customers are willing to refer a product or service, but just 29 percent actually do. Many happy customers may not be spreading the word on…

Lightovation Announces Expanded Showrooms, More Innovative Products for January 2019 Market

Lightovation will offer a full slate of educational programming and an expanded selection of new innovative products for the January 16-20, 2019 show. Lightovation takes place concurrently with…

Julian Chichester Hires New VP of Business Development and Showroom Manager

Julian Chichester announced today the creation of an executive sales position and the addition of a new showroom manager to support the design brand’s growth in New York City and throughout the…

How to Create a Buyer Persona

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…
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