email marketing

What Your Email Stats Can Tell You About Your Customers

Your email data may be one of the most useful marketing tools hiding in plain sight. By going through it regularly, you can learn so much about your customers' habits, interests and preferences,…

5 Ways to Grow Your Email List

According to research from Campaign Monitor, you’re six times more likely to get a click-through from an email campaign than from a tweet. If you approach it right, your email marketing efforts can…

Having Fun With Email Marketing

It’s said creativity is intelligence having fun. So who’s ready for fun? As the lighting, decor and furnishings industry is home to so many highly creative people, here’s a look at how to channel…

How to Personalize Your Marketing Emails

The latest research shows that customers want personalization from businesses, but personalization doesn't start when a consumer goes to the lighting or furniture showroom. Now it starts online. To…
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