Smarts
Why You Should Never Buy Email Lists
Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it's sometimes tempting to want to jump ahead in line…
Sit Back and Relax! 4 Smart Lamps that Do It All
In every well-appointed lighting design, there are the doers (think recessed ceiling fixtures and undercabinet LEDs) and those like that retro torchiere in the corner or the demure lamp on the…
3 Tips for Blog Topic Brainstorming
It's finally time. You have your computer opened, and the cursor blinks up at you from the blank word document. Now all you need to do is write your blog, but the minute you raise your fingers to…
Meet Lumen the Showroom Cat
Seven years ago, Scott Metz, his father Larry and their team at Northern Lighting in Westerville, OH, played a prank on cat-loving employee Kerri. They bought a cage and a cat toy and tricked Kerri…
How to Keep a Happy Work Environment
Happiness and productivity go hand in hand. A 2015 study by the Social Market Foundation and the University of Warwick’s Centre for Competitive Advantage in the Global Economy found that employee…
5 Website Design Blunders – And How to Fix Them
A poorly functioning website reflects badly on your company. It makes it harder for customers to shop or browse your selection, and it frustrates them when they can’t find basic information. Even if…
Get Smart! 3 Easily Accessible Educational Seminars for Busy Interior Designers
Emblazoned in black and white against the red brick of an office building on a busy corner of Chicago’s River North Arts District are the words of Italian design master Massimo Vignelli: “Styles come…
High Point Market Announces Spring Performers
Country singer Trisha Yearwood and pop group Dirty Loops are set to hit the stage at the Stars Under the Stars event series at High Point Market this spring. The performances will take place on…
My Experience at Millennial 20/20
As we’re gearing up to debut our new supplement, Millennial Home, in April, I’ve been thinking a lot about what it means to be a Millennial — what defines us as consumers, what makes us different…
Last Look with Stonewood LLC's Sven Gustafson
Minnesota high-end custom homebuilder Stonewood LLC incorporates smart technology into the majority of the 10 to 12 houses it builds each year. Here, peek inside one of the company’s latest projects…