social media

Image by Joseph Mucira from Pixabay
Image by Joseph Mucira from Pixabay

5 Steps to Micro-Influencer Success

We’re still living in the age of the influencer, and while it can be tempting to strive for hundreds of thousands of social media followers, sometimes quality over quantity is key. Enter the micro-…
digital footprint
emojoez - stock.adobe.com

Setting Up a Digital Footprint

As a retailer, whether you have an e-commerce site or not, in today’s environment, you need a digital footprint. We caught up with Leslie Carothers, CEO of the Savour Partnership and CEO of the…
Elizabeth McGann
The Lewis Design Group for Holiday House Hamptons, photo: JJ Jetel. “Showhouses value designers with an active following on Instagram and count on that to help promote the showhouse,” says Elizabeth McGann. Instagram: @thelewisdesigngroup

3 Retailers Share Social Media Success Stories

At the time of this writing, the doors of Nell Hill’s in Kansas City, MO, are temporarily closed to customers, but owner Katie Laughridge has a message for habitués of the beloved home furnishings…
Photo by dole777 on Unsplash
Photo by dole777 on Unsplash

Tools for Planning Social Media

As the coronavirus pandemic continued to impact businesses with stay-at-home orders around the globe in into May and beyond, digital connection has become even more important. With myriad platforms…
Furniture, Lighting & Decor Panels at High Point Market
Read on to see who's on what panel and find the topics you want to sign up for

Plan Your High Point Market with Furniture, Lighting & Decor Hosted Panels

Furniture, Lighting & Decor editors will moderate panels at the fall 2019 High Point Market in High Point, NC, held Oct. 19-23. The panels will cover topics including design trends, product…

High Point Market Authority Accepting Submissions for Fall Market 2019 Design Bloggers Tour

The High Point Market Authority (HPMA) has partnered again with Esteem Media to develop a Design Bloggers Tour for the 2019 Fall Market, Oct. 19 to 23, and is now accepting submissions from bloggers…

Luxury Products Group Launches Social Media Tool

Luxury Products Group has added new tools to help showrooms differentiate themselves from their local competition. The newest member benefit provides social media articles and posts for showrooms to…
Social Media network preference by generation graph
Source: Sprout Social

Baby Boomers and Gen Xers Are On Social Media Too. Here's How to Find Them.

For many retailers and interior designers, Baby Boomers and Generation Xers make up the majority of their clientele. So why focus on a social media strategy if only Millennials and Gen Zers use these…
Top half of an alarm clock that is ringing
Photo: it's me neosiam from Pexels

How to Remember to Post on Social Media

How often has this scenario happened to you? You plan to post something to Facebook as soon as you get to your showroom office. But once you get there, a sales associate asks you a question. Then a…

Highlights from the 2018 Design Bloggers Conference

The 2018 Design Bloggers Conference brought design lovers and bloggers from all across the U.S. (and the globe really) to Los Angeles for a three-day event. From March 4-6, attendees gathered at the…