Smarts
How to Rethink Your E-Commerce Strategy
The majority of people still prefer to shop for furniture in stores, according to Morning Consult, and more than likely, they feel the same way about lighting.
But retailers, don't get comfortable…
3 Things to Know About the New E-Design Startup Spruce Up
Last month a new e-design service, Spruce Up, hit the internet. After raising $1.5 million in investment last February, e-commerce and design lifestyle experts Mia Lewin and Mike Dierken launched…
How to Create a Strong Customer Referral Program
Research from Texas Tech shows that 83 percent of satisfied customers are willing to refer a product or service, but just 29 percent actually do. Many happy customers may not be spreading the word on…
Lightovation Announces Expanded Showrooms, More Innovative Products for January 2019 Market
Lightovation will offer a full slate of educational programming and an expanded selection of new innovative products for the January 16-20, 2019 show. Lightovation takes place concurrently with…
Capital Lighting Fixture Company Announces Employee Stock Ownership Plan
Capital Lighting is excited to announce their Employee Stock Ownership Plan (ESOP) effective September 28, 2018. Owners Mary Lou and John Lewis made the formal, surprise announcement to employees on…
Amazon Launches a Third Furniture Brand: What Retailers Need to Know
Amazon announced this week a new private furniture collection: Ravenna Home. This marks the third private furniture collection for Amazon, joining Mid-Century Rivet and "casual comfort" Stone &…
Erik Qualman to Give Keynote Address at ICFA's Educational Conference
Acclaimed marketing expert Erik Qualman will share insights on digital trends and leadership in the opening keynote address at the International Casual Furnishings Association’s (ICFA) third…
Julian Chichester Hires New VP of Business Development and Showroom Manager
Julian Chichester announced today the creation of an executive sales position and the addition of a new showroom manager to support the design brand’s growth in New York City and throughout the…
How to Turn Your Facebook Page Into a Community
Be honest: How often do you post on Facebook?
Likely, the answer is, "Not nearly as much as I should be." Furniture and lighting showrooms should be posting content to their Facebook pages daily,…
Fresh Take on Coastal Interior Design
When you hear “coastal,” your mind may automatically go to the beach, but in home decor this style has migrated away from seashells and palm trees to an eclectic, casual vibe at home in the country …