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Smarts

buyer persona
(Photo: Pixabay)

How to Create a Buyer Persona

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…
Solar panels on building roof
Photo: Carl Attard from Pexels

Podcasting Goes Green: A Q&A with CaraGreen's Jessica McNaughton

For the average consumer, going green means dropping a few cans and papers in a recycling bin and maybe investing in an LED bulb or two, but as Jessica McNaughton, President at sustainable building…

Colorado Retailer Wins Bradington-Young 40th Anniversary Sweepstakes

Brent Simon, owner of Colorado Style Home Furnishings in Highlands Ranch, CO, won a limited-edition Bradington-Young 40th anniversary recliner during the recent High Point Market. The leading luxury…

Universal Furniture Donates Proceeds From Chair Sales to City of Hope

Universal Furniture today announced that it will donate $50 to the City of Hope National Medical Center for every Hope chair sold through retailers and interior designers during the month of October…
Badgley Mischka Home app
A rendering from the mobile entertainment app Design Home features furnishings from the Badgley Mischka Home collection.

Badgley Mischka Home Launches Collaboration With Design Home App

Badgley Mischka Home today announced the launch of its first collaboration with Design Home, a mobile entertainment app from Glu Mobile, that is free to download through the App Store and Google Play…
Moore & Giles chair Whistler Denim Blue
A Moore & Giles chair is covered in Whistler Denim Blue, an elegantly distressed suede with a soft, “drapey” hand, velvety texture and vintage aesthetic.

Hell For Leather

When retail strategist Lee Goodman began his career at Bob’s Discount Furniture in the early ‘90s, “we sold leather packages, meaning a sofa and loveseat for $799. You could get it immediately in…
Jay Shane
Jay Shane

Stand and Deliver

As noted in a recent Goldman Sachs report, some 65 percent of furniture imported into the U.S. is from China, and a 25 percent tariff imposed on another $200 billion of Chinese goods, including…
Closed Sears in Memphis, TN
Photo: Mike Kalasnik via Flickr

How to Not Be Like Sears

In life, nothing lasts forever. This month, Sears filed for bankruptcy after years of struggling to find its place in the retail market among emerging giants like Amazon and Walmart. The company…

Ivy Launches Mobile App For Designers

Ivy, a business and project management system for interior designers and other home design companies, today announced the launch of its first-ever mobile app. Available for iPhone, iPad and Android…

Freed's Furniture Goes Out of Business

Freed’s Furniture today announced it will go out of business with the retirement of owner Howard Freed. The fourth-generation home furnishings retailer has served the Dallas-Fort Worth metroplex for…
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