Designer Education

Product designers, interior designers and lighting designers are working in a changing industry. Competition from online services, DIY and home improvement tv shows, plus changing consumer lifestyles have continued to shift the way business is done. In this section, product designers, interior designers and lighting designers can read news, trend articles and more.

What's Your Design Business Mindset?

    In the basics of business mindset you’ll either have a growth mindset or a fixed mindset. The exciting part about this is that because of something called neuroplasticity, you can retrain your…
Design Coaching Center, Mike Peterson, Brand Personality
Join us March 2 to learn how these designers have embraced their brand personalities.

Looking to Elevate Your Brand Personality? Don't Miss This Webinar!

Success is measured differently for each of us. It’s a personal and emotional reward when a client is satisfied. We revel in the the gratification of achieving personal excellence, an increase in…
Interior Design, Client Communication, Nancy Ganzekaufer
Use these tips to increase confidence when communicating with clients.

Increase Your Client Communication Confidence

Good communication skills are essential for achieving business success. Luckily, there are simple strategies you can use to increase your communication confidence! Throughout my career, I’ve…
Image by antonbe from Pixabay
Image by antonbe from Pixabay

4 Tips For Using TikTok in Your Design or Retail Business

TikTok is a platform that celebrates creators. From amateur dancers recreating 15-second dances to amateur chefs folding a tortilla into quadrants, the video platform gives anyone and everyone an…

Home Renovation Market Sentiment Mixed Among Home Professionals in Q1, Houzz Barometer Finds

Houzz Inc., the platform for home remodeling and design, released the Q1 2021 Houzz Renovation Barometer, which tracks residential renovation market expectations, project backlogs and recent activity…

High Point Market Authority Launches Virtual Educational Series

The High Point Market Authority launches its first-ever virtual educational series, IdeaStreams. Given the ongoing restrictions on indoor gatherings, this monthly series will replace the Market…
generational design trends
Vicky Serany’s Generation X clients are seeking upgraded, modern kitchens.

Designers Outline Trends Across Generations

Design clients can be categorized in any number of ways, but grouping them by generation can tell designers a lot about their lifestyle priorities, spending habits and design tastes. Millennials,…
Mike Peterson, Understanding Branding
Mike Peterson shares strategies for uncovering your true brand identity.

Understanding Your Interior Design Brand Identity

What's Your Brand Identity? Are you a brand? Do you think of yourself that way? We live in a world of brands. They surround us. They influence us. We don’t drive cars; we drive BMWs. We don’t stop…
the drawing room
The Drawing Room in Atlanta's Buckhead Village. Photos courtesy of Jamestown Properties

Drawing Room Designers Display Vintage Finds in Showroom Space

More than a decade ago, two designers met serendipitously while working in different cities for Design Within Reach. Seth van den Bergh was based in Atlanta, while Daniel Zimmerman worked in West…
Future Designers Summit
In preparation for the inaugural event this fall, a logo was designed to brand the annual Future Designers Summit organized by the Bienenstock Furniture Library.

Bienenstock Furniture Library Kicks Off Fundraising for Future Designers Event

The Bienenstock Furniture Library launches an industrywide fundraising campaign to support its inaugural Future Designers Summit, scheduled for Sept. 20-22, 2021. The fall conference is billed as an…