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2017 State of Personalization Report

Five chandeliers and one blue velvet chair in a room
Photo: Classic Home

4 Factors that Drive In-store Purchases, According to New Study

Ever since the retail apocalypse/renaissance (depending on your optimism) hit, the retail industry has whispered about the demise of the brick-and-mortar store and whether or not it will survive into…
Photo: Jurgen Appelo via Flickr

How to Personalize Your Marketing Emails

The latest research shows that customers want personalization from businesses, but personalization doesn't start when a consumer goes to the lighting or furniture showroom. Now it starts online. To…
Consumers expect more personalization for businesses online and in-store. Could your team help choose the right wall art for this dining room from Classic Home?

New Study Shows Personalization Matters

The easiest way to turn away a customer is to frustrate them, and it sounds like a lot of customers are frustrated with retailers. According to the 2017 State of Personalization report from customer…
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