YouTube

How to Make a YouTube Video on a Budget

Our consumer research from last year found that when faced with a problem designing their homes, 46 percent of respondents said they go to YouTube for instructional videos. As the second largest…

Brown Jordan Rebrands to Connect With a New Generation

Long known as an outdoor manufacturer catering to the luxury market, Brown Jordan is in the midst of a comprehensive rebrand designed to attract a new generation of consumers. “Long a traditional…

Design Consumer Research: Shield Over Sword

Two years ago, scientists at the University of Liverpool cracked an almost-200-year-old case when they identified the exact gene mutation that caused the peppered-colored moths living near 19th-…

The Top Social Media Trends for 2019 and How to Do Them Right

Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?" We'…

What You Can Learn From These 3 Retailers Killing It on YouTube

According to HubSpot’s 2018 State of Inbound report, 48 percent of marketers are planning to add YouTube to their content strategy in the next year. They’re on to something: with 30 million daily…

5 Digital Marketing YouTube Channels to Check Out

As a small business owner in 2018, there’s no shortage of new things you can learn when it comes to your digital marketing strategy. But you can only read so much in a day, and sifting through…

Who to Watch Today

Welcome to Consumer Snapshot, where we dissect generational behaviors to help you sell your products and services more effectively. As a primer to what we’ll be covering in this department, we’ve…

4 Video Optimizing Strategies You Might Have Overlooked

If your business is producing video content, you’re already ahead of the curve. A 2015 eMarketer report found that just 9 percent of small businesses use YouTube. While making solid videos is a great…

How to Improve Your YouTube Traffic

You know how much work it can take to produce just one video for your business. There’s nothing more frustrating than putting in all that time in effort, only for the views to come up short. It’s…

8 YouTube Channels for Designers

For interior design professionals, YouTube is a great resource for tips, staying up on trends, inspiration or just pure entertainment. Regardless of purpose, it all totally counts as research, right…
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