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Natalie Reddell Commander in Chic
Natalie Reddell, founder of Commander in Chic, shares her eye-catching designs on her Instagram page.

4 Furniture and Design Showrunners Share How They Do Things a Little Differently

In today’s world, where everyone has the ability to become a superstar on YouTube or Instagram, doing something just a little different offers the ability to have an impact. These four companies have…
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(Photo: ; Kzenon - stock.adobe.com)

How Generation X Consumers Shop for Home Goods and Tips for Capturing Their Business

Generation X may be described as the middle child, caught between Baby Boomers and Millennials, but this generation has plenty of buying power and some unique needs.  For example, Generation Xers —…
Unsplash Amazon Echo
(Photo: Unsplash user Jan Antonin Kolar)

Smart Speaker Adoption Update

Last September, Furniture, Lighting & Decor took a deep dive into NPR and Edison Research’s ongoing Smart Audio Report, which then estimated that about 43 million American adults ages 18 and over…
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(Photo: golubovy - stock.adobe.com)

How to Make a YouTube Video on a Budget

Our consumer research from last year found that when faced with a problem designing their homes, 46 percent of respondents said they go to YouTube for instructional videos. As the second largest…

Brown Jordan Rebrands to Connect With a New Generation

Long known as an outdoor manufacturer catering to the luxury market, Brown Jordan is in the midst of a comprehensive rebrand designed to attract a new generation of consumers. “Long a traditional…
blue pillow
(Photo: dechevm - stock.adobe.com)

Design Consumer Research: Shield Over Sword

Two years ago, scientists at the University of Liverpool cracked an almost-200-year-old case when they identified the exact gene mutation that caused the peppered-colored moths living near 19th-…
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Photo: Pexels

The Top Social Media Trends for 2019 and How to Do Them Right

Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?" We'…
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(Photo: Unsplash user Szabo Viktor)

What You Can Learn From These 3 Retailers Killing It on YouTube

According to HubSpot’s 2018 State of Inbound report, 48 percent of marketers are planning to add YouTube to their content strategy in the next year. They’re on to something: with 30 million daily…
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(Photo: Unsplash user Hello I'm Nik)

5 Digital Marketing YouTube Channels to Check Out

As a small business owner in 2018, there’s no shortage of new things you can learn when it comes to your digital marketing strategy. But you can only read so much in a day, and sifting through…
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Photo: Pexels

Who to Watch Today

Welcome to Consumer Snapshot, where we dissect generational behaviors to help you sell your products and services more effectively. As a primer to what we’ll be covering in this department, we’ve…