Retail Education
Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.
How to A/B Test an Email
According to research from eMarketer, the median email marketing ROI is 122 percent — four times higher than any other digital marketing channel. But, no business will ever reach that return unless…
How to Bring Manufacturing to the U.S., According to the Reshoring Initiative
One of the main arguments for tariffs involves improving U.S. manufacturing. In theory, if it costs too much or the same to manufacture offshore, then companies would move production back to the U.S…
Retail Jobs Up, But Not In Furniture and Home Furnishings Sector
By just about any measure, the U.S. economy is doing very well. Unemployment remains low. Consumers are spending and fueling the economy. Though the threat of tariffs remains poised to wreck much of…
Instagram May Be Getting a Shopping Platform: What Retailers and Designers Need to Know
This week, a report from The Verge announced that Facebook was working on a separate shopping app for Instagram, one that would allow users to shop products in posts and even on stories. There's no…
What Sofas-in-a-Box Actually Feel and Look Like
After almost two years and hundreds (okay probably tens) of couches sat on, I consider myself to be a couch connoisseur, maybe even a bit of a couch snob.
You see, I have a lot of demands for my…
Chasing IMAP
Most consistent marketgoers would describe the summer show scene as sleepy, but for lighting retailers who attended the first meeting of the Facebook group Lighting Showroom Coalition at the new…
How to Thrive in a Retail Renaissance
No one should doubt that the retail industry continues to grow and change. Whether it is referred to as an apocalypse or a renaissance is a matter of one's optimism and willingness to adapt to a…
How to Get Verified on Instagram
The process around who gets verified on Instagram and how to get that blue checkmark just got a lot less murky. Last week, Instagram unveiled a new function that allows users to apply for…
4 Signs It’s Time to Find a New Web Host
With the rise of e-commerce and the need for businesses to have a strong online presence, it’s now more important than ever to have a website that functions smoothly. A key factor in your website’s…
5 Reasons to Join the American Society of Interior Designers
With everything you have to do to keep your business afloat, committing yourself to yet one more thing is probably not at the top of your list. We get it: You’re busy. But if you’re a designer,…