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Retail Education

Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.

Capital Lighting Fixture Company Announces Employee Stock Ownership Plan

Capital Lighting is excited to announce their Employee Stock Ownership Plan (ESOP) effective September 28, 2018. Owners Mary Lou and John Lewis made the formal, surprise announcement to employees on…
Amazon brand furniture
Photo: Amazon

Amazon Launches a Third Furniture Brand: What Retailers Need to Know

Amazon announced this week a new private furniture collection: Ravenna Home. This marks the third private furniture collection for Amazon, joining Mid-Century Rivet and "casual comfort" Stone &…

Erik Qualman to Give Keynote Address at ICFA's Educational Conference

Acclaimed marketing expert Erik Qualman will share insights on digital trends and leadership in the opening keynote address at the International Casual Furnishings Association’s (ICFA) third…
Five people fist bumping
Support your community online and it will support you back. (Photo: rawpixel.com from Pexels)

How to Turn Your Facebook Page Into a Community

Be honest: How often do you post on Facebook? Likely, the answer is, "Not nearly as much as I should be." Furniture and lighting showrooms should be posting content to their Facebook pages daily,…
Universal Coastal Living living room
The Coastal Living Home Collection: Escape from Universal Furniture highlights mixed materials, like the wrapped rattan above, plus performance upholstery, a must for today’s consumer.

Fresh Take on Coastal Interior Design

When you hear “coastal,” your mind may automatically go to the beach, but in home decor this style has migrated away from seashells and palm trees to an eclectic, casual vibe at home in the country …

4 Merchandising Tips from the Experts

Set Up Your Buying Plan for Successful Merchandising Good merchandising starts with a solid buying plan. Here’s what our showroom experts want you to know. Determine your lifestyles, then add…
buyer persona
(Photo: Pixabay)

How to Create a Buyer Persona

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…
Solar panels on building roof
Photo: Carl Attard from Pexels

Podcasting Goes Green: A Q&A with CaraGreen's Jessica McNaughton

For the average consumer, going green means dropping a few cans and papers in a recycling bin and maybe investing in an LED bulb or two, but as Jessica McNaughton, President at sustainable building…
Jay Shane
Jay Shane

Stand and Deliver

As noted in a recent Goldman Sachs report, some 65 percent of furniture imported into the U.S. is from China, and a 25 percent tariff imposed on another $200 billion of Chinese goods, including…
Closed Sears in Memphis, TN
Photo: Mike Kalasnik via Flickr

How to Not Be Like Sears

In life, nothing lasts forever. This month, Sears filed for bankruptcy after years of struggling to find its place in the retail market among emerging giants like Amazon and Walmart. The company…
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