Lighting Retailers

Lighting retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this Lighting Retailers section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.

Amazon Launches a Third Furniture Brand: What Retailers Need to Know

Amazon announced this week a new private furniture collection: Ravenna Home. This marks the third private furniture collection for Amazon, joining Mid-Century Rivet and "casual comfort" Stone &…

Erik Qualman to Give Keynote Address at ICFA's Educational Conference

Acclaimed marketing expert Erik Qualman will share insights on digital trends and leadership in the opening keynote address at the International Casual Furnishings Association’s (ICFA) third…

How to Turn Your Facebook Page Into a Community

Be honest: How often do you post on Facebook? Likely, the answer is, "Not nearly as much as I should be." Furniture and lighting showrooms should be posting content to their Facebook pages daily,…

Right on Trend: A Fresh Take on Coastal

When you hear “coastal,” your mind may automatically go to the beach, but in home decor this style has migrated away from seashells and palm trees to an eclectic, casual vibe at home in the country …

Setting the Scene

How to Set Up Your Buying Plan for Successful Merchandising Good merchandising starts with a solid buying plan. Here’s what our showroom experts want you to know. Determine your lifestyles, then…

How to Create a Buyer Persona

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…

Podcasting Goes Green: A Q&A with CaraGreen's Jessica McNaughton

For the average consumer, going green means dropping a few cans and papers in a recycling bin and maybe investing in an LED bulb or two, but as Jessica McNaughton, President at sustainable building…

Stand and Deliver

As noted in a recent Goldman Sachs report, some 65 percent of furniture imported into the U.S. is from China, and a 25 percent tariff imposed on another $200 billion of Chinese goods, including…

How to Not Be Like Sears

In life, nothing lasts forever. This month, Sears filed for bankruptcy after years of struggling to find its place in the retail market among emerging giants like Amazon and Walmart. The company…

3 Ways to Start Preparing Your Holiday Marketing Strategy

It may feel like summer only just ended, but before you know it, the holiday season will be upon us. Soon enough, customers will be on the lookout for the finishing touches to complete their seasonal…
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