Customer acquisition is important for any business — the more customers you have, the more products you’ll sell, right? Not necessarily. Even more important, and more cost-effective, than finding new…
Retail Education
Home furnishings and lighting retailers face many challenges in this ever-changing economy. From new consumer expectations to online competition, today's retailers work hard to ensure their customers have access to on-trend products and great customer service. In this section, you'll find all things retailing — news, features, analysis and tools — needed to make your retail business a success.
Crafting the Connection Through Audience Engagement
As an editor, it’s my job to ask questions and from the insights craft a story that will connect with my audience. That’s in my job description. By trade, I’m a storyteller.
But so are you. As…
Tramo@Home Opens Facility in San Francisco
Tramo@Home, a luxury installation specialist and logistics company specializing in servicing design professionals, today announced the opening of its fourth U.S. facility in South San Francisco.…
U.S. Lighting Manufacturers Find Competitive Edge with Custom Designs
The greatest example of what it means to be American may be hanging in foyers, dining rooms and lighting showrooms across the country in the form of U.S.-made lighting fixtures. Each part — from the…
Custom Capabilities in Uphostery, Casegoods a Competitive Advantage in Luxury Home Design
In the furniture business, the word custom has typically carried a certain connotation, most often used to describe exquisite, bench-built furnishings specified by elite designers for their masters-…
Custom Design, Practicality Bolster Made in the US Home Furnishings
Home Court Advantage
Gat Creek’s Gat Caperton assesses the sustainably harvested Appalachian hardwoods used in its U.S.-made furniture. We’re makers, not middlemen,” says Gat Caperton, CEO of U.S…
How Generation X Consumers Shop for Home Goods and Tips for Capturing Their Business
Generation X may be described as the middle child, caught between Baby Boomers and Millennials, but this generation has plenty of buying power and some unique needs.
For example, Generation Xers —…
Running Wilder
Five plus years ago, a couple of significant life occurrences caused Josh and Ivy Elrod, two New York City-based creatives, to want a change of career — and scenery.
Josh Elrod needed spinal surgery…
How to Prioritize Quality Over Quantity in Your Digital Strategy
Facebook, Instagram, Twitter, Pinterest, email …. just reading this list is likely to make your eyes glaze over. Tackling digital marketing and social media for your business can be overwhelming,…
Tagging Along
Chinese tariffs have created plenty of tough issues for retailers in our industry, the most obvious of which is increased prices. A less apparent consequence of these pricing changes is dealing with…