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How to Prioritize Quality Over Quantity in Your Digital Strategy

Facebook, Instagram, Twitter, Pinterest, email …. just reading this list is likely to make your eyes glaze over. Tackling digital marketing and social media for your business can be overwhelming,…

January 2019 Lightovation Delivers More Buyers, New Products

Lightovation—Dallas International Lighting Show extended its leadership position and deepened connections between buyers and sellers while welcoming a record number of attendees to its most recent…

3 SEO Mistakes to Avoid

Ninety-three percent of online experiences begin with a search engine, according to research from Forrester. According to a study from Advanced Web Rankings, more than 67 percent of all clicks on…

3 Ways to Boost Referrals For Your Interior Design Business

Any small business owner knows that a business can live and die by referrals. A survey of small businesses from Alignable found that 85 percent of respondents said referrals are the best way to…

3 Tips for Answering Q&As on Your Google My Business Page

Your lighting or home furnishings showroom has a solid Google My Business page with your address, hours of operation and phone number, and as long as that information doesn't change, your page…

How to Build a Basic Digital Marketing Strategy in Four Easy Steps

A digital marketing strategy is a plan to build your digital presence in order to increase traffic to your website and ultimately to your store. You don’t need to have a background in marketing,…

4 Ways to Make the Best of a Slow Business Day

Anyone who works in retail knows that business can vary drastically, going from dead to bustling in a matter of minutes. But some days are just plain slow. On those days, it can be easy to lose track…

The Complete Digital Marketing Reference Guide for Small Businesses

In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…

The Voice Search Revolution

Just when we were all designing responsive websites to meet mobile search demands, consumers have turned the tables on us again. Last year, Google announced that 20 percent of queries through its…

5 Inexpensive Marketing Tools and How to Use Them

If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…
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