Consumer Research

NKBA Market Outlook Kitchen Bath Growth for 2021
NKBA says kitchen and bath are areas of the home where we can expect to see market growth. Photo: AdobeStock.

NKBA Market Outlook: Continued Spending for Kitchen & Bath in 2021

The National Kitchen & Bath Association (NKBA) today released its 2021 Market Outlook report, revealing the industry is poised for continued growth with overall spending for both kitchen and bath…

The State of Home Improvement Spending

Last month, we discussed the shortcomings that people are finding in their homes as they continue to spend more time there. Many people want more space, nicer kitchens, outdoor space, and dedicated…
Houzz 2021 Kitchen Trend Report
Houzz shares what consumers expect in 2021 kitchen renovations. Photo: Margaret Wright Photography @Houzz

Kitchen Storage Tops Wish List in HOUZZ 2021 Kitchen Trends Report

Kitchen storage is a priority item in home renovations, according to the 2021 U.S. Houzz Kitchen Trends Study. The survey of more than 2,000 U.S. homeowners using Houzz who are in the midst of, are…
Image by Junjira Konsang from Pixabay
Image by Junjira Konsang from Pixabay

Shelter at Home Features That Matter

Winter is here and the coronavirus pandemic rages on, so home is where we’ll continue to spend the next few months. surveyed 1,300 consumers to identify the home features consumers value…
Image by justynafaliszek from Pixabay
Image by justynafaliszek from Pixabay

Black Friday Online Shoppers Spend 52% More on Home & Garden Goods

Black Friday online retail sales globally went up 14% this year compared to 2019, with the Home & Garden sector enjoying a 52% sales uplift as people continue to want to spend more on their homes…
deagreez -
deagreez -

HENRY: The Demographic to Watch

Have you heard of HENRY? Coined by luxury marketing expert Pam Danziger, this group of High Earners Not Rich Yet make up 25 percent of U.S. households but account for 40 percent of spending. We asked…
Image by Jan Vašek from Pixabay
Image by Jan Vašek from Pixabay

The Post-COVID Consumer

Six months ago, when the country first shut down, consumers had no choice but to shift the way they made purchases. Essentials like groceries, medications and personal care products ordered online…
Image by Harry Strauss from Pixabay
Image by Harry Strauss from Pixabay

Consumers Prioritize Spending on Gifts Ahead of Holiday Season

Purchasing gifts for friends and loved ones is a way for consumers to shift focus from the uncertainty and stress of the pandemic to celebrating the holidays and the promise of our return to a better…
credit Rachel Loewen © 2019 Houzz
Photo by Rachel Loewen © 2019 Houzz

Pet Peeves Drive Master Bathroom Renovation Decisions, Houzz Study Finds

An old or outdated space is by far the leading pet peeve for homeowners prior to a master bathroom renovation (69 percent, up from 59 percent in 2019), according to the 2020 U.S. Houzz Bathroom…

ASID Releases 2020 Interior Design Resiliency Report

As all industries tackle the ongoing effects of COVID-19, the American Society of Interior Designers (ASID) has sought to understand the resiliency of the design industry and profession through times…