Consumer Research
Consumers Prioritize Spending on Gifts Ahead of Holiday Season
Purchasing gifts for friends and loved ones is a way for consumers to shift focus from the uncertainty and stress of the pandemic to celebrating the holidays and the promise of our return to a better…
Pet Peeves Drive Master Bathroom Renovation Decisions, Houzz Study Finds
An old or outdated space is by far the leading pet peeve for homeowners prior to a master bathroom renovation (69 percent, up from 59 percent in 2019), according to the 2020 U.S. Houzz Bathroom…
ASID Releases 2020 Interior Design Resiliency Report
As all industries tackle the ongoing effects of COVID-19, the American Society of Interior Designers (ASID) has sought to understand the resiliency of the design industry and profession through times…
Second Homes and the Affluent Buyer
At the start of the coronavirus pandemic, many city dwellers lucky enough to have second homes fled their more congested urban residences in favor of the space and scenery of their vacation…
Research Shows Lockdown Video Calls Inspire Home Purchases
Around half (47%) of US consumers polled as part of a new study agree that seeing inside the homes of friends and colleagues in video calls during the pandemic has inspired them to improve their own…
The Journey to Brand Loyalty
If a journey of a thousand miles begins with a single step, then in retail, the journey to brand loyalty begins with a single purchase. To cultivate a customer base that is loyal to your brand, there…
Home Furnishings Association, Piper Sandler Release New Quarterly Retail Report
The Home Furnishings Association (HFA) announced an exclusive partnership this week with investment bank Piper Sandler to release the industry’s first research report for furniture retailers. The…
Houzz Barometer: Home Renovation Business Returns to Pre-COVID-19 Levels
Houzz Inc. has released the Q3 2020 Houzz Renovation Barometer, which tracks residential renovation market expectations, project backlogs and recent activity among businesses in the construction…
How Market Research Has Changed in the Last 5 Years
This post originally appeared on the Nimble Thinkers blog, The Nimble Fix. Nimble Thinkers, part of Scranton Gillette Companies, is a full-service marketing agency led by industry experts experienced…
Home Renovations, Design Activity Remain Stable Year Over Year, Houzz Survey Finds
Baby Boomers accounted for over half of renovating homeowners in 2019 (55 percent), according to the ninth annual Houzz & Home survey of more than 87,000 U.S. respondents, up from 52 percent in…