Consumer Research
How Important Are Healthy Home Features for Consumers?
Home is more than just the structures we live in. It’s the neighborhoods, people and places we surround ourselves with, and the proximity of our dwelling to the places that are important to us. These…
What Consumers Expect from the Retail Experience
Despite what several years of sensationalized headlines may have you believe, the retail industry isn’t dying. Cries of a “retail apocalypse” might not reflect imminent end times for the retail space…
2020 Houzz Study Reports Positive Sentiment Among Home Renovation Professionals
Houzz Inc. today released the 2020 Houzz U.S. State of the Industry report, which provides an outlook on 2020 and review of 2019 performance for residential renovation and design businesses based on…
How Effective is Sponsored Content?
Influencer marketing is a relatively new and somewhat mysterious form of advertising. Influencers are individuals or brands who have built large social media followings, earning the trust of their…
How Color Impacts Consumer Purchasing Behavior
While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable…
2019 Thanksgiving Weekend Shopping Sets Records
Whether a growing economy or a late holiday weekend, Thanksgiving shopping set a record this year with 189.6 million U.S. consumers shopping from Thanksgiving Day through Cyber Monday, an increase of…
5 Ways for Retailers to Protect Against Industry Disruption
This week, Retail Dive asked, "Is home goods the next industry ripe for disruption?"
The answer? Yes, almost definitely. Just a few notes on some happenings in the past year:
- Global Views…
Holiday Sales Miss Expectations: What the Latest Numbers Mean for Retailers and Designers
The U.S. Census Bureau released some startling numbers on the recent holiday season shopping numbers, and they didn't provide a lot of optimism for economists and the stock market. The bureau found…
Interior Design Firms Show Optimistic, Yet Cautious Views in Houzz's 2019 State of the Industry
Houzz released its 2019 State of the Industry Report today, and the overall message of it centers around cautious optimism.
Of the interior design firms reporting, 49 percent said they had a good…
What Consumers Want
One of the best parts of being in the Lighting Showroom Coalition Facebook group comes from reading the oddball questions and answers the associates and managers receive from customers. I worked at…