Consumer Research

How Important Are Healthy Home Features for Consumers?

Home is more than just the structures we live in. It’s the neighborhoods, people and places we surround ourselves with, and the proximity of our dwelling to the places that are important to us. These…
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(Photo: Unsplash user Julien-Pier Belanger)

What Consumers Expect from the Retail Experience

Despite what several years of sensationalized headlines may have you believe, the retail industry isn’t dying. Cries of a “retail apocalypse” might not reflect imminent end times for the retail space…

2020 Houzz Study Reports Positive Sentiment Among Home Renovation Professionals

Houzz Inc. today released the 2020 Houzz U.S. State of the Industry report, which provides an outlook on 2020 and review of 2019 performance for residential renovation and design businesses based on…
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(Photo: Unsplash user Maddi Bazzocco)

How Effective is Sponsored Content?

Influencer marketing is a relatively new and somewhat mysterious form of advertising. Influencers are individuals or brands who have built large social media followings, earning the trust of their…

How Color Impacts Consumer Purchasing Behavior

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable…
Thanksgiving Weekend Shopping Set Records
Almost 190 million people shopped online or in store between Thanksgiving and Cyber Monday

2019 Thanksgiving Weekend Shopping Sets Records

Whether a growing economy or a late holiday weekend, Thanksgiving shopping set a record this year with 189.6 million U.S. consumers shopping from Thanksgiving Day through Cyber Monday, an increase of…
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Photo by Sebastian Voortman from Pexels

5 Ways for Retailers to Protect Against Industry Disruption

This week, Retail Dive asked, "Is home goods the next industry ripe for disruption?"  The answer? Yes, almost definitely. Just a few notes on some happenings in the past year: - Global Views…
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Photo: Pexels

Holiday Sales Miss Expectations: What the Latest Numbers Mean for Retailers and Designers

The U.S. Census Bureau released some startling numbers on the recent holiday season shopping numbers, and they didn't provide a lot of optimism for economists and the stock market. The bureau found…

Interior Design Firms Show Optimistic, Yet Cautious Views in Houzz's 2019 State of the Industry

Houzz released its 2019 State of the Industry Report today, and the overall message of it centers around cautious optimism. Of the interior design firms reporting, 49 percent said they had a good…
Unsplash shoppers
(Photo: Unsplash user rawpixel)

What Consumers Want

One of the best parts of being in the Lighting Showroom Coalition Facebook group comes from reading the oddball questions and answers the associates and managers receive from customers. I worked at…