Consumer Research
Consumer Research Shows What's Trending in 2021 Kitchens
In its 2021 Kitchen Trends report, Houzz’s consumer insights on kitchen renovation coincide with those of the National Kitchen and Bath Association with transitional (21 percent), modern (15 percent…
How Are Consumers Shopping?
Even before the coronavirus pandemic, shoppers, who have basically unlimited access to research regarding the products they buy, had been paying much closer attention to the practices of the brands…
January Retail Sales Show Strong Increase
Retail sales grew sharply in January as government stimulus checks provided a boost and momentum from 2020’s record holiday season carried over into the new year, the National Retail Federation said…
Research Shows 2021 Planned Home Improvement Projects
Home improvement and do-it-yourself projects were in high gear last year as the pandemic took hold. As the 2021 NAHB International Builders’ Show gets underway this week, new research shows what home…
NKBA Market Outlook: Continued Spending for Kitchen & Bath in 2021
The National Kitchen & Bath Association (NKBA) today released its 2021 Market Outlook report, revealing the industry is poised for continued growth with overall spending for both kitchen and bath…
The State of Home Improvement Spending
Last month, we discussed the shortcomings that people are finding in their homes as they continue to spend more time there. Many people want more space, nicer kitchens, outdoor space, and dedicated…
Kitchen Storage Tops Wish List in HOUZZ 2021 Kitchen Trends Report
Kitchen storage is a priority item in home renovations, according to the 2021 U.S. Houzz Kitchen Trends Study. The survey of more than 2,000 U.S. homeowners using Houzz who are in the midst of, are…
Shelter at Home Features That Matter
Winter is here and the coronavirus pandemic rages on, so home is where we’ll continue to spend the next few months. Realtor.com surveyed 1,300 consumers to identify the home features consumers value…
Black Friday Online Shoppers Spend 52% More on Home & Garden Goods
Black Friday online retail sales globally went up 14% this year compared to 2019, with the Home & Garden sector enjoying a 52% sales uplift as people continue to want to spend more on their homes…
HENRY: The Demographic to Watch
Have you heard of HENRY? Coined by luxury marketing expert Pam Danziger, this group of High Earners Not Rich Yet make up 25 percent of U.S. households but account for 40 percent of spending. We asked…