Consumer Research

Two in five homeowners report using their renovated bathroom for rest and relaxation.
The “U.S. Bathroom Trends Study” is an online survey fielded to U.S. Houzz users between June and July 2020.

Houzz Study: Homeowners Seek Spa Feel in Bathroom Renovations

Two in five homeowners report using their renovated bathroom for rest and relaxation (41 percent), according to the 2021 U.S. Houzz Bathroom Trends Study. The survey of nearly 3,000 U.S. homeowners…

COVID-19’s Impact on Millennial Home Buying

In 2020, Millennials made up 37 percent of all U.S. homebuyers, according to the National Association of Realtors’ (NAR) 2021 Home Buyers and Sellers Generational Trends Report. The NAR report says…
Kitchen & Bath Market Index Q2
The Q2 KBMI shows expected growth in the kitchen and bath renovation industry.

Q2 Kitchen & Bath Market Index: Double-digit Growth Expected Over Q1

The National Kitchen & Bath Association – a non-profit trade association for the kitchen and bath industry providing tools, research, certification, and events to thousands of professionals – and…
Image by Aura Kitchens & Cabinetry Inc from Pixabay
Image by Aura Kitchens & Cabinetry Inc from Pixabay

2021 Home Renovation Report

As homeowners spent much of last year inside their homes, they had ample time to consider redecorating, renovating and completing other home improvements that they may not have had the time, money or…
Photo by Patrick Perkins on Unsplash
Photo by Patrick Perkins on Unsplash

Consumer Sentiment Toward Green Home Furnishings

Consumers are taking note of the impact their purchases have on their health and wellness, particularly in the last year. From sustainably sourced materials to chemical-free finishes, consumers are…
Image by Solomon Rodgers from Pixabay
Image by Solomon Rodgers from Pixabay

NKBA Projects Kitchen & Bath Sales to Top $170 Billion in Revised 2021 Outlook

In its July update to the Kitchen & Bath Market Outlook, the National Kitchen & Bath Association (NKBA) revised its 2021 industry sales projection upward to $170.9 billion, up by a…

How Consumers Use Buy Now, Pay Later

The growth of online shopping and lingering economic uncertainty from the coronavirus pandemic have made buy-now-pay-later (BNPL) services popular payment methods for shoppers. These point-of-sale…

Who is Using Buy Now, Pay Later Services?

The growth of online shopping and lingering economic uncertainty from the coronavirus pandemic have made buy-now-pay-later (BNPL) services popular payment methods for shoppers. These point-of-sale…
Photo by Daniel Schludi on Unsplash
Photo by Daniel Schludi on Unsplash

Post-COVID-19-Vaccine Predictions

As COVID-19 vaccine eligibility and accessibility ramp up around the country, consumers are seeing a light at the end of the pandemic tunnel, indicating a return to normalcy. The International…

Kitchen & Bath Market Index Reaches Historic High 

The National Kitchen & Bath Association (NKBA) and John Burns Real Estate Consulting (JBREC) reported that their Q1 2021 Kitchen & Bath Market Index (KBMI) has soared to a rating 79.8, its…