Consumer Research

Image by Solomon Rodgers from Pixabay
Image by Solomon Rodgers from Pixabay

NKBA Projects Kitchen & Bath Sales to Top $170 Billion in Revised 2021 Outlook

In its July update to the Kitchen & Bath Market Outlook, the National Kitchen & Bath Association (NKBA) revised its 2021 industry sales projection upward to $170.9 billion, up by a…

How Consumers Use Buy Now, Pay Later

The growth of online shopping and lingering economic uncertainty from the coronavirus pandemic have made buy-now-pay-later (BNPL) services popular payment methods for shoppers. These point-of-sale…

Who is Using Buy Now, Pay Later Services?

The growth of online shopping and lingering economic uncertainty from the coronavirus pandemic have made buy-now-pay-later (BNPL) services popular payment methods for shoppers. These point-of-sale…
Photo by Daniel Schludi on Unsplash
Photo by Daniel Schludi on Unsplash

Post-COVID-19-Vaccine Predictions

As COVID-19 vaccine eligibility and accessibility ramp up around the country, consumers are seeing a light at the end of the pandemic tunnel, indicating a return to normalcy. The International…

Kitchen & Bath Market Index Reaches Historic High 

The National Kitchen & Bath Association (NKBA) and John Burns Real Estate Consulting (JBREC) reported that their Q1 2021 Kitchen & Bath Market Index (KBMI) has soared to a rating 79.8, its…
Photo by Tierra Mallorca on Unsplash
Photo by Tierra Mallorca on Unsplash

How Did Coronavirus Impact the Housing Market?

The 2020 housing market was one for the record books. Stay at home orders sent many office workers home to work remotely, driving many to reconsider their living situations. According to the National…
Photo by Naomi Hébert on Unsplash
Photo by Naomi Hébert on Unsplash

Consumer Research Shows What's Trending in 2021 Kitchens

In its 2021 Kitchen Trends report, Houzz’s consumer insights on kitchen renovation coincide with those of the National Kitchen and Bath Association with transitional (21 percent), modern (15 percent…
consumer shopping behavior
Photo by Lucrezia Carnelos on Unsplash

How Are Consumers Shopping?

Even before the coronavirus pandemic, shoppers, who have basically unlimited access to research regarding the products they buy, had been paying much closer attention to the practices of the brands…
Photo by Mike Petrucci on Unsplash
Photo by Mike Petrucci on Unsplash

January Retail Sales Show Strong Increase

Retail sales grew sharply in January as government stimulus checks provided a boost and momentum from 2020’s record holiday season carried over into the new year, the National Retail Federation said…

Research Shows 2021 Planned Home Improvement Projects

Home improvement and do-it-yourself projects were in high gear last year as the pandemic took hold. As the 2021 NAHB International Builders’ Show gets underway this week, new research shows what home…