Consumer Research
Research Shows Lockdown Video Calls Inspire Home Purchases
Around half (47%) of US consumers polled as part of a new study agree that seeing inside the homes of friends and colleagues in video calls during the pandemic has inspired them to improve their own…
The Journey to Brand Loyalty
If a journey of a thousand miles begins with a single step, then in retail, the journey to brand loyalty begins with a single purchase. To cultivate a customer base that is loyal to your brand, there…
Home Furnishings Association, Piper Sandler Release New Quarterly Retail Report
The Home Furnishings Association (HFA) announced an exclusive partnership this week with investment bank Piper Sandler to release the industry’s first research report for furniture retailers. The…
Houzz Barometer: Home Renovation Business Returns to Pre-COVID-19 Levels
Houzz Inc. has released the Q3 2020 Houzz Renovation Barometer, which tracks residential renovation market expectations, project backlogs and recent activity among businesses in the construction…
How Market Research Has Changed in the Last 5 Years
This post originally appeared on the Nimble Thinkers blog, The Nimble Fix. Nimble Thinkers, part of Scranton Gillette Companies, is a full-service marketing agency led by industry experts experienced…
Home Renovations, Design Activity Remain Stable Year Over Year, Houzz Survey Finds
Baby Boomers accounted for over half of renovating homeowners in 2019 (55 percent), according to the ninth annual Houzz & Home survey of more than 87,000 U.S. respondents, up from 52 percent in…
How Different Generations Use Social Media
Any marketing expert will tell you that one of the first steps to devising an effective digital marketing strategy is knowing your target audience. By honing in on your ideal customer persona, you…
A Furniture Shopper's Path to Purchase
Before the rise of e-commerce and social media, a consumer’s path to purchasing furniture was pretty simple. An ad in the local paper or on TV might draw them into a store for a sale or specific…
How Much Are Consumers Willing to Pay for Home Furnishings?
When it comes to setting prices, retailers are tasked with striking a delicate balance. Price items too low and you won’t turn a profit; price items too high and they’ll never leave your showroom…
How Important Are Healthy Home Features for Consumers?
Home is more than just the structures we live in. It’s the neighborhoods, people and places we surround ourselves with, and the proximity of our dwelling to the places that are important to us. These…