Consumer Research

2020 Houzz Study Reports Positive Sentiment Among Home Renovation Professionals

Houzz Inc. today released the 2020 Houzz U.S. State of the Industry report, which provides an outlook on 2020 and review of 2019 performance for residential renovation and design businesses based on…
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(Photo: Unsplash user Maddi Bazzocco)

How Effective is Sponsored Content?

Influencer marketing is a relatively new and somewhat mysterious form of advertising. Influencers are individuals or brands who have built large social media followings, earning the trust of their…

How Color Impacts Consumer Purchasing Behavior

While every person has their own associations with different colors and no one color has a universal effect on viewers, there are some overarching trends in color perception that have considerable…
Thanksgiving Weekend Shopping Set Records
Almost 190 million people shopped online or in store between Thanksgiving and Cyber Monday

2019 Thanksgiving Weekend Shopping Sets Records

Whether a growing economy or a late holiday weekend, Thanksgiving shopping set a record this year with 189.6 million U.S. consumers shopping from Thanksgiving Day through Cyber Monday, an increase of…
Two Chess kings, white one lying down, black one standing up
Photo by Sebastian Voortman from Pexels

5 Ways for Retailers to Protect Against Industry Disruption

This week, Retail Dive asked, "Is home goods the next industry ripe for disruption?"  The answer? Yes, almost definitely. Just a few notes on some happenings in the past year: - Global Views…
Coins stacked on a table
Photo: Pexels

Holiday Sales Miss Expectations: What the Latest Numbers Mean for Retailers and Designers

The U.S. Census Bureau released some startling numbers on the recent holiday season shopping numbers, and they didn't provide a lot of optimism for economists and the stock market. The bureau found…

Interior Design Firms Show Optimistic, Yet Cautious Views in Houzz's 2019 State of the Industry

Houzz released its 2019 State of the Industry Report today, and the overall message of it centers around cautious optimism. Of the interior design firms reporting, 49 percent said they had a good…
Unsplash shoppers
(Photo: Unsplash user rawpixel)

What Consumers Want

One of the best parts of being in the Lighting Showroom Coalition Facebook group comes from reading the oddball questions and answers the associates and managers receive from customers. I worked at…
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Photo: Pexels

3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey

Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
Living rom with couch and chair and coffee table with a console and two lamps in the background
Luxury loyalists are going a little contemporary, like this living room from Caracole. (Photo: Caracole)

What Luxury Loyalists Want — And Interior Designers Need to Know

In the December issue of Furniture, Lighting & Decor, we introduced you to the new aristocracy in our Consumer Snapshot department. This demographic includes both older Millennials and young Gen…