Digital Marketing
Newsletters, social media and websites. How do interior designers and home furnishings retailers grow their digital footprints?
5 Steps to Micro-Influencer Success
We’re still living in the age of the influencer, and while it can be tempting to strive for hundreds of thousands of social media followers, sometimes quality over quantity is key. Enter the micro-…
4 Tips For Using TikTok in Your Design or Retail Business
TikTok is a platform that celebrates creators. From amateur dancers recreating 15-second dances to amateur chefs folding a tortilla into quadrants, the video platform gives anyone and everyone an…
Kichler Wraps Up Inaugural Lighting the Way Forward Virtual Event
Kichler Lighting LLC recently delivered its inaugural virtual event and showroom: Lighting the Way Forward. The event was held on November 18-19, 2020, including a welcome ceremony and scheduled…
Instagram: About Those #hashtags
If you’re using Instagram to get in front of potential clients, customers and influencers for either your interior design or home furnishings retail business, it pays to know the trending hashtags…
Virtual Markets Are Here to Stay
As coronavirus has continued to spread across the United States, virtual markets have become pervasive where in-person markets have had limited in-person access, if at all. Even at October’s High…
Setting Up a Digital Footprint
As a retailer, whether you have an e-commerce site or not, in today’s environment, you need a digital footprint. We caught up with Leslie Carothers, CEO of the Savour Partnership and CEO of the…
7 Interior Design Marketing Strategies
Interior design marketing strategies only work when you apply them to your business. The point of the strategies here is to generate more quality leads for your interior design business in a lot less…
The 5 W’s (and 1 H) of Pinterest
Consumers embarking on home design or improvement projects often head to Pinterest as their first stop before making any decisions. There they can look for inspiration, pin photos and links to boards…
Kimberley Seldon Masters the Business of Design
“As creatives we like a certain amount of creative freedom,” says Kimberley Seldon, Interior Designer and Founder of Business of Design, an interior design business coaching program developed from…
The Keys to Building a Brand
For interior designers and retailers in the home design business, much of their success hinges on the ability to brand themselves in a way that connects with clients and carries through all of their…