Smarts
6 Tips for Throwing the Best Holiday Open House
From Pumpkin Spice Lattes to LED-powered sweaters to radio stations that play all holiday music all the time, it doesn’t take much to send people into a festive frenzy.
Lighting showrooms across the…
Our Top 4 Social Media Strategies For The Holidays
When the holiday season rolls around, many businesses large and small ramp up their social media marketing efforts, crowding digital playing fields. But for independent businesses, social media…
Passionate Design
As a child, Adriana Hoyos loved seeing what new furniture her grandmother would bring home from her trips abroad. Each one had a story to tell, and those stories fostered Hoyos’ love for art and…
At Home Today
In this issue, we’re diving into the topic of “today’s homes,” tackling how we live in this day and age and the products that help us do so.
In gathering content for the issue, I was pleasantly…
Stairwell Lighting Secrets Revealed
Whether you’re stepping up, rushing down or brooding over the perfect comeback for an underhanded compliment, taking the stairs often means your mind is somewhere else. But as every designer knows,…
New Study Shows Personalization Matters
The easiest way to turn away a customer is to frustrate them, and it sounds like a lot of customers are frustrated with retailers.
According to the 2017 State of Personalization report from customer…
Tackling the Scary Topic of Tax Reform
On Halloween, it seems fitting to talk about a topic that everyone seems to fear and dread: taxes.
In May, tax reform was the next topic House and Senate Republicans planned to tackle after…
Pendant Perfect
From Instagram and Alexa to sustainability and artisanal anything, Millennials (folks born from about 1980 to 2000) are bewildering at best.
Lucky for all of us, the latest pendants are tuned in to…
3 Common Product Description Mistakes and How to Fix Them
Strong product descriptions on your site can make the difference between an abandoned cart and a final sale. Since online shoppers rely on strong, descriptive content to feel confident in their…
LED Bulb Domination Is Three Years Away, New Report Finds
Retailers and designers, the LED revolution will be here in three years!
According to new data from the Environmental Protection Agency (EPA) and the Energy Star program, LED light bulbs will become…