Smarts
April Force Pardoe Wins 1st Look at Last Look
Lighting & Decor is pleased to announce that designer April Force Pardoe of April Force Pardoe Interiors has won the 2017 1st Look at Last Look interior design competition.
"April's description…
Ace of Vase
Astrologers may disagree on the exact timing of the Age of Aquarius (apparently lyrics from the 1967 musical “Hair” spout a bunch of hooey), but in true Aquarian fashion, a growing tribe of…
3 Reasons Why 2018 Is the Year of the Smart Home
The year 2018 is expected to be the year of the smart home — the year consumers finally embrace the true smart home movement — and there's good reason to see why. LED bulbs are coming down in price…
Theodore Alexander Appoints New Chief Creative Officer
Theodore Alexander today announced that Gregory Heller is joining the company as Chief Creative Officer.
In the newly created position, Heller will direct and coordinate product management…
5 Reasons to Say "Viva Las Vegas Market"
Forget about Gwyneth Paltrow’s “Clean Sleeping” regimen; most of us just need sleep and more of it—with or without an $80 copper pillowcase. A solid eight hours of shuteye helps improve memory and…
Share of Showroom
Rent takes a big bite out of profits, but what if there was a way to cut that expense and generate new business in the process? Opening your showroom up to a complementary business generates a number…
Amazon's New Furniture Brands and What They Mean for Your Showroom
After months of speculation and a few trade market appearances, Amazon officially entered the furniture game this month with the launch of two new private label brands, Rivet and Stone & Beam.…
4 Tips For Writing Strong Product Descriptions
When it comes to uploading product details to your site, it’s easy to simply copy and paste the manufacturer’s description to a page and hit publish. While making a habit of this will no doubt save…
3 Lead Nurturing Email Strategies
When it comes to your email marketing strategy, it pays off to play the long game. Especially around the holidays, it can be tempting to focus most of your email marketing efforts on flashy…
How to Personalize Your Marketing Emails
The latest research shows that customers want personalization from businesses, but personalization doesn't start when a consumer goes to the lighting or furniture showroom. Now it starts online.
To…