Consumer Insights

Image by Junjira Konsang from Pixabay
Image by Junjira Konsang from Pixabay

Shelter at Home Features That Matter

Winter is here and the coronavirus pandemic rages on, so home is where we’ll continue to spend the next few months. Realtor.com surveyed 1,300 consumers to identify the home features consumers value…
NRF Holiday Retail Sales Prediction
NRF predicts holiday retail sales will increase over 2019.

NRF: Holiday Retail Sales Expected to See Growth Over 2019

With retail sales rebounding strongly due to continued consumer resilience, the National Retail Federation has forecast that holiday sales during November and December will increase between 3.6…
deagreez - stock.adobe.com
deagreez - stock.adobe.com

HENRY: The Demographic to Watch

Have you heard of HENRY? Coined by luxury marketing expert Pam Danziger, this group of High Earners Not Rich Yet make up 25 percent of U.S. households but account for 40 percent of spending. We asked…
Image by Jan Vašek from Pixabay
Image by Jan Vašek from Pixabay

The Post-COVID Consumer

Six months ago, when the country first shut down, consumers had no choice but to shift the way they made purchases. Essentials like groceries, medications and personal care products ordered online…
Photo by chrissie kremer on Unsplash
Photo by chrissie kremer on Unsplash

Second Homes and the Affluent Buyer

At the start of the coronavirus pandemic, many city dwellers lucky enough to have second homes fled their more congested urban residences in favor of the space and scenery of their vacation…
home construction rises after coronavirus lag
Housing starts have risen in the last three months after a lull during the height of the coronavirus lockdown.

Home Builders Bounce Back from Coronavirus with Increased Housing Starts

Construction of new U.S. homes increased 22.6 percent last month as homebuilders bounced back from a decline in housing starts caused by the coronavirus pandemic earlier this spring.  The Commerce…

The Journey to Brand Loyalty

If a journey of a thousand miles begins with a single step, then in retail, the journey to brand loyalty begins with a single purchase. To cultivate a customer base that is loyal to your brand, there…
Copper Mattress Co. copper-infused mattress coronavirus
The Copper Mattress company has introduced new copper-infused mattresses.

Copper Mattress Co Touts New Anti-Viral Mattress Collection

A father-son team with more than four decades of experience in the mattress industry has created a line of copper-rich mattresses designed to kill the COVID-19 virus. The Copper Mattress Co. is…
Consumer Holiday Spending is Expected to Increase This Year
More consumers will be holiday shopping online in 2019

Consumers Expected to Spend More This Holiday Season

With the holidays around the corner, retailers are ramping up for the big holiday push. One question on retailers’ minds at this time of year centers around spending habits during the holidays. For…
dining table and chairs
(Photo: denisismagilov / stock.adobe.com)

Today’s Affluent Consumer: What the Research Tells Us

Affluent consumers are evolving, but having more money doesn’t necessarily mean owning more things. Research has shown that many affluent consumers care about design, and they’re also interested in…