Consumer Insights

Photo by Naomi Hébert on Unsplash
Photo by Naomi Hébert on Unsplash

Consumer Research Shows What's Trending in 2021 Kitchens

In its 2021 Kitchen Trends report, Houzz’s consumer insights on kitchen renovation coincide with those of the National Kitchen and Bath Association with transitional (21 percent), modern (15 percent…
consumer shopping behavior
Photo by Lucrezia Carnelos on Unsplash

How Are Consumers Shopping?

Even before the coronavirus pandemic, shoppers, who have basically unlimited access to research regarding the products they buy, had been paying much closer attention to the practices of the brands…

Home Renovation Market Sentiment Mixed Among Home Professionals in Q1, Houzz Barometer Finds

Houzz Inc., the platform for home remodeling and design, released the Q1 2021 Houzz Renovation Barometer, which tracks residential renovation market expectations, project backlogs and recent activity…

The State of Home Improvement Spending in 2020

Last month, we discussed the shortcomings that people are finding in their homes as they continue to spend more time there. Many people want more space, nicer kitchens, outdoor space, and dedicated…
Image by Junjira Konsang from Pixabay
Image by Junjira Konsang from Pixabay

Shelter at Home Features That Matter

Winter is here and the coronavirus pandemic rages on, so home is where we’ll continue to spend the next few months. Realtor.com surveyed 1,300 consumers to identify the home features consumers value…
NRF Holiday Retail Sales Prediction
NRF predicts holiday retail sales will increase over 2019.

NRF: Holiday Retail Sales Expected to See Growth Over 2019

With retail sales rebounding strongly due to continued consumer resilience, the National Retail Federation has forecast that holiday sales during November and December will increase between 3.6…
deagreez - stock.adobe.com
deagreez - stock.adobe.com

HENRY: The Demographic to Watch

Have you heard of HENRY? Coined by luxury marketing expert Pam Danziger, this group of High Earners Not Rich Yet make up 25 percent of U.S. households but account for 40 percent of spending. We asked…
Image by Jan Vašek from Pixabay
Image by Jan Vašek from Pixabay

The Post-COVID Consumer

Six months ago, when the country first shut down, consumers had no choice but to shift the way they made purchases. Essentials like groceries, medications and personal care products ordered online…
Photo by chrissie kremer on Unsplash
Photo by chrissie kremer on Unsplash

Second Homes and the Affluent Buyer

At the start of the coronavirus pandemic, many city dwellers lucky enough to have second homes fled their more congested urban residences in favor of the space and scenery of their vacation…
home construction rises after coronavirus lag
Housing starts have risen in the last three months after a lull during the height of the coronavirus lockdown.

Home Builders Bounce Back from Coronavirus with Increased Housing Starts

Construction of new U.S. homes increased 22.6 percent last month as homebuilders bounced back from a decline in housing starts caused by the coronavirus pandemic earlier this spring.  The Commerce…