Consumer Insights
Alexa, Do You Know About My Business?
In July, digital knowledge platform Yext announced it would be submitting business listings directly to Amazon’s voice assistant, Alexa. Yext, which manages business information (think business names…
What Sofas-in-a-Box Actually Feel and Look Like
After almost two years and hundreds (okay probably tens) of couches sat on, I consider myself to be a couch connoisseur, maybe even a bit of a couch snob.
You see, I have a lot of demands for my…
The Suite Solution
In the Tampa Bay area of Florida, affordable housing may be difficult to find, but plenty of pools have their own homes. As a general contractor and President and founder of Goldsborough Company in…
Baby Boomers and Small-Space Living
Millennials love small spaces. Baby Boomers love big spaces. Right?
Maybe not. This spring, Lighting & Decor conducted a reader survey to see how retailers viewed small-space living. When asked…
How Showroom Events Could Attract Millennial Males
Katherine Cullen, Director of Retail and Consumer Insights at the National Retail Federation, knew that, in general, Millennials love going to retail events — more than any other demographic. But as…
Pinterest Pinpoints Hot Summer Entertainment Trends
Whether home is a cozy coastal cottage, rustic southern ranch or sprawling eastern seaboard estate, summertime means socializing, celebrations and style. In advance of the Summer Solstice on June 21…
Millennial Men: An Emerging Market for Home Furnishings Retailers, Interior Designers
Spring is in full bloom, as is peak home-buying season. For the Millennial generation — defined as those born between 1981 and 1996 — the dark cloud of The Great Recession that hung over their heads…
Baby Boomers and Gen Xers Are On Social Media Too. Here's How to Find Them.
For many retailers and interior designers, Baby Boomers and Generation Xers make up the majority of their clientele. So why focus on a social media strategy if only Millennials and Gen Zers use these…
Your Millennial Sales Strategy
When it comes to winning over Millennials in your showroom, the traditional “hard sell” method is not likely to bring you success. This cohort is strong-minded, does their own product research,…
Who to Watch Today
Welcome to Consumer Snapshot, where we dissect generational behaviors to help you sell your products and services more effectively. As a primer to what we’ll be covering in this department, we’ve…