Consumer Insights
The Journey to Brand Loyalty
If a journey of a thousand miles begins with a single step, then in retail, the journey to brand loyalty begins with a single purchase. To cultivate a customer base that is loyal to your brand, there…
Copper Mattress Co Touts New Anti-Viral Mattress Collection
A father-son team with more than four decades of experience in the mattress industry has created a line of copper-rich mattresses designed to kill the COVID-19 virus. The Copper Mattress Co. is…
Consumers Expected to Spend More This Holiday Season
With the holidays around the corner, retailers are ramping up for the big holiday push. One question on retailers’ minds at this time of year centers around spending habits during the holidays. For…
Today’s Affluent Consumer: What the Research Tells Us
Affluent consumers are evolving, but having more money doesn’t necessarily mean owning more things. Research has shown that many affluent consumers care about design, and they’re also interested in…
Do Furniture Shoppers Care About Sustainability?
As the impacts of climate change become increasingly apparent and public discourse about the environment continues to grow, consumers are holding businesses accountable for their sustainability…
Amazon's Impact on Consumer Shipping Expectations for Home Goods
Whether a brick-and-mortar store or an e-commerce site, retailers everywhere are competing with the Amazon Effect. This all-encompassing phrase acknowledges how the online retail giant has disrupted…
How Are Consumers Tackling Their Inboxes?
As consumers, many of our personal email inboxes are filling up at a rapid pace. As retailers, you might be wondering how your email subscribers manage this daily influx of emails. Digital marketing…
Home Renovations: When to Call the Professionals
With the popularity of home renovation shows, it comes as no surprise that more homeowners are taking on some big renovations themselves these days. That doesn’t mean opportunities to advise, assist…
How Generation X Consumers Shop for Home Goods and Tips for Capturing Their Business
Generation X may be described as the middle child, caught between Baby Boomers and Millennials, but this generation has plenty of buying power and some unique needs.
For example, Generation Xers —…
Smart Speaker Adoption Update
Last September, Furniture, Lighting & Decor took a deep dive into NPR and Edison Research’s ongoing Smart Audio Report, which then estimated that about 43 million American adults ages 18 and over…