Consumer Insights
Do Furniture Shoppers Care About Sustainability?
As the impacts of climate change become increasingly apparent and public discourse about the environment continues to grow, consumers are holding businesses accountable for their sustainability…
Amazon's Impact on Consumer Shipping Expectations for Home Goods
Whether a brick-and-mortar store or an e-commerce site, retailers everywhere are competing with the Amazon Effect. This all-encompassing phrase acknowledges how the online retail giant has disrupted…
How Are Consumers Tackling Their Inboxes?
As consumers, many of our personal email inboxes are filling up at a rapid pace. As retailers, you might be wondering how your email subscribers manage this daily influx of emails. Digital marketing…
Home Renovations: When to Call the Professionals
With the popularity of home renovation shows, it comes as no surprise that more homeowners are taking on some big renovations themselves these days. That doesn’t mean opportunities to advise, assist…
How Generation X Consumers Shop for Home Goods and Tips for Capturing Their Business
Generation X may be described as the middle child, caught between Baby Boomers and Millennials, but this generation has plenty of buying power and some unique needs.
For example, Generation Xers —…
Smart Speaker Adoption Update
Last September, Furniture, Lighting & Decor took a deep dive into NPR and Edison Research’s ongoing Smart Audio Report, which then estimated that about 43 million American adults ages 18 and over…
How to Woo Value Shoppers
Who doesn’t love a good deal? Very few people, according to the National Retail Federation’s (NRF) Consumer View quarterly survey. For the fall 2018 edition, the NRF surveyed more than 3,000 U.S.…
Design Consumer Research: Shield Over Sword
Two years ago, scientists at the University of Liverpool cracked an almost-200-year-old case when they identified the exact gene mutation that caused the peppered-colored moths living near 19th-…
Lighting Consumer Research: Illuminating Changes
Your grandpa did business without the internet, but can you? A recent study by The NPD Group’s Checkout E-commerce Tracking service says the lighting industry’s days of poo-pooing the power of e-…
Furniture Consumer Research: Mind the Gap
To get a better read on the buying public’s mindset heading into the new year, the Furniture, Lighting & Decor research team surveyed consumers across the country about what matters to them in…