Consumer Insights
Baby Boomers and Small-Space Living
Millennials love small spaces. Baby Boomers love big spaces. Right?
Maybe not. This spring, Lighting & Decor conducted a reader survey to see how retailers viewed small-space living. When asked…
How Showroom Events Could Attract Millennial Males
Katherine Cullen, Director of Retail and Consumer Insights at the National Retail Federation, knew that, in general, Millennials love going to retail events — more than any other demographic. But as…
Pinterest Pinpoints Hot Summer Entertainment Trends
Whether home is a cozy coastal cottage, rustic southern ranch or sprawling eastern seaboard estate, summertime means socializing, celebrations and style. In advance of the Summer Solstice on June 21…
Millennial Men: An Emerging Market for Home Furnishings Retailers, Interior Designers
Spring is in full bloom, as is peak home-buying season. For the Millennial generation — defined as those born between 1981 and 1996 — the dark cloud of The Great Recession that hung over their heads…
Baby Boomers and Gen Xers Are On Social Media Too. Here's How to Find Them.
For many retailers and interior designers, Baby Boomers and Generation Xers make up the majority of their clientele. So why focus on a social media strategy if only Millennials and Gen Zers use these…
Your Millennial Sales Strategy
When it comes to winning over Millennials in your showroom, the traditional “hard sell” method is not likely to bring you success. This cohort is strong-minded, does their own product research,…
Who to Watch Today
Welcome to Consumer Snapshot, where we dissect generational behaviors to help you sell your products and services more effectively. As a primer to what we’ll be covering in this department, we’ve…
Yes, Fur Real: Pet-Friendly Products
Millennials love their pets: In fact, according to the Washington Post and research by Mintel, three-fourths of Americans in their 30s own a dog and over half own a cat. Many, in fact, view their…
How to Retain Young Employees
When it comes to keeping Millennials happy in the workplace, misconceptions about the cohort abound. Some think that retaining younger employees means you need to offer them weekly trophies, free…
Where Millennials Are Moving, And How Retailers Are Responding
When you think about the cities that Millennials are congregating in, hubs like New York, Los Angeles and Washington, D.C. likely come to mind. But according to research from real estate analytics…