Consumer Insights
Where Millennials Are Moving, And How Retailers Are Responding
When you think about the cities that Millennials are congregating in, hubs like New York, Los Angeles and Washington, D.C. likely come to mind. But according to research from real estate analytics…
Idea Board: 2018 Color
Deep Down
Color speaks to Millennials. On one end of the spectrum, saturated jewel tones pop on home furnishings in the coming seasons.
Loloi’s P0565 pillow in shades of sapphire and teal wears…
The Generational Tightrope: Working With Millennials
At 9 a.m. on a Monday morning, two co-founders, a community manager and an intern gather around a wooden table at their Chicago office. Each one has a laptop sitting in front of them, but no one…
7 Things to Know About Working With Millennials
Award-winning Chicago designer Anthony Michael, owner of Anthony Michael Interior Design, says about 20 percent of his clients are Millennials, a sizable and growing portion. Here, Michael shares his…
How Millennials Really Shop, According to Retailers
A lot has been said about Millennials and their shopping habits. Many picture the Millennial consumer as cheap, often found lazing on the couch and scouring the internet for deals on their phones.…
The Lowdown on User-Generated Content
In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of…
How Well-Executed Events Can Win Millennial Business
One of the most effective ways to market a company, develop meaningful relationships and increase brand loyalty is to host a top-notch event for clientele. This is true for all consumers, but…
How to Convert Online Traffic Into Foot Traffic
More than any other generation, Millennials disrupted the traditional marketing flow. They’re not impressed with cartoon leprechauns or flashy TV ads, and they value experience and convenience. To…
Marketing to Millennials
With more than 80 million Millennials in the United States today having an estimated annual buying power of $200 billion, the race is on for brands to capture the business of this “new” consumer.…