Consumer Insights

(Photo: www.istockphoto.com, hakule)
(Photo: www.istockphoto.com, hakule)

How to Convert Online Traffic Into Foot Traffic

More than any other generation, Millennials disrupted the traditional marketing flow. They’re not impressed with cartoon leprechauns or flashy TV ads, and they value experience and convenience. To…
Photo: www.Istockphoto.com, RAWPIXEL
Photo: www.Istockphoto.com, RAWPIXEL

Marketing to Millennials

With more than 80 million Millennials in the United States today having an estimated annual buying power of $200 billion, the race is on for brands to capture the business of this “new” consumer.…