Consumer Insights

Anthony-Michael-Interior-Design-loft
This Millennial loft, designed by Michael, has multiple ‘wow’ factors — the bright rug, the wall decor and the statement sculpture in the corner.

7 Things to Know About Working With Millennials

Award-winning Chicago designer Anthony Michael, owner of Anthony Michael Interior Design, says about 20 percent of his clients are Millennials, a sizable and growing portion. Here, Michael shares his…
woman-sitting-on-couch-online-shopping
(Photo: stock.adobe.com, zinkevych)

How Millennials Really Shop, According to Retailers

A lot has been said about Millennials and their shopping habits. Many picture the Millennial consumer as cheap, often found lazing on the couch and scouring the internet for deals on their phones.…
Travelocity-user-generated-content
(Photo: www.istockphoto.com, rawpixel)

The Lowdown on User-Generated Content

In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of…
(Photo: www.istockphoto.com, rawpixel)
(Photo: www.istockphoto.com, rawpixel)

How Well-Executed Events Can Win Millennial Business

One of the most effective ways to market a company, develop meaningful relationships and increase brand loyalty is to host a top-notch event for clientele. This is true for all consumers, but…
(Photo: www.istockphoto.com, hakule)
(Photo: www.istockphoto.com, hakule)

How to Convert Online Traffic Into Foot Traffic

More than any other generation, Millennials disrupted the traditional marketing flow. They’re not impressed with cartoon leprechauns or flashy TV ads, and they value experience and convenience. To…
Photo: www.Istockphoto.com, RAWPIXEL
Photo: www.Istockphoto.com, RAWPIXEL

Marketing to Millennials

With more than 80 million Millennials in the United States today having an estimated annual buying power of $200 billion, the race is on for brands to capture the business of this “new” consumer.…