Small Business Technology
From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers
How to A/B Test an Email
According to research from eMarketer, the median email marketing ROI is 122 percent — four times higher than any other digital marketing channel. But, no business will ever reach that return unless…
Chasing IMAP
Most consistent marketgoers would describe the summer show scene as sleepy, but for lighting retailers who attended the first meeting of the Facebook group Lighting Showroom Coalition at the new…
How to Thrive in a Retail Renaissance
No one should doubt that the retail industry continues to grow and change. Whether it is referred to as an apocalypse or a renaissance is a matter of one's optimism and willingness to adapt to a…
4 Signs It’s Time to Find a New Web Host
With the rise of e-commerce and the need for businesses to have a strong online presence, it’s now more important than ever to have a website that functions smoothly. A key factor in your website’s…
3 Ways to Protect Your Customer Data from Hackers
It might as well have been a plot in a movie. Yesterday, CBS-affiliate WCAX reported that Vermont-based Wendell's Furniture had been the victim of a ransomware attack, an attack in which software…
The E-Commerce Numbers And What They Mean for Furniture/Lighting Retailers
Sell online? Great, online retail is up, especially in the home improvement industry.
Don't sell online? You still need to know the latest e-commerce numbers and what they mean for your business.…
Baker Interiors Group Partners with MicroD for Creation of Its 3D Product Catalog
MicroD LLC, the leading provider of 3D product visualization solutions for the home furnishings industry, today announced that Baker Interiors Group has selected MicroD's OmniVueXR Services to create…
Wayfair Is Opening An Outlet: What That Means for Retailers
Who said retail is dead? While retail is certainly going through some changes, retailers of all types still see some benefit in the brick-and-mortar experience. Just look at Amazon. After putting big…
How to Improve Your Website Speed
Last month, Google unveiled its new “Speed Update” ranking algorithm, which uses page loading speeds on mobile as a ranking factor. Google has used page speed as a ranking factor on desktop for some…
5 Ways to Grow Your Email List
According to research from Campaign Monitor, you’re six times more likely to get a click-through from an email campaign than from a tweet. If you approach it right, your email marketing efforts can…