Small Business Technology

From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers

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3 Tips for Answering Q&As on Your Google My Business Page

Your lighting or home furnishings showroom has a solid Google My Business page with your address, hours of operation and phone number, and as long as that information doesn't change, your page…
how to write a good email subject line
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Simple Secrets to Subject Line Success

Whether you’re in a boutique out East, a coastal showroom, or Midwest lighting gallery, even the most talented lighting and decor professionals struggle to write the right email subject line. Here,…

radiant® Wireless Charger

Legrand's new radiant® wireless charger instantly provides a convenient, clutter-free option to charge at home or in the office. Designed to replace any standard outlet, installation is quick and…

808 Enter Hooker Furniture High Point Social Media Contest

Hooker Furniture Corp. hosted a social media contest during the Spring High Point Market to give consumers insight into the latest design trends in the furniture industry. The contest is part of an…
Three RELAMP printed LED bulbs in purple, multi-color and blue
Photo: Jess Schaack

Design Q&A: Relamp, The Printed Light Bulb

Over the last few years, the Edison bulb trend dominated at Lightovation and market centers across the country. So many companies from Hinkley to Stylecraft to Mitzi created fixtures designed to…
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The Anatomy of an Optimized Pinterest Pin

Last year, Pinterest reported that 60 percent of pinners say the platform has influenced their home decor purchase decisions. To capture their attention and convert pins to sales, it’s important to…
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3 Vital Insights Hiding in Your Business's Data

No matter the date or time of day, your business is collecting data on your consumers. In your store, your POS system records your transactions. Online, your website monitors visitors day and night,…

Home Smarts

Back in March, I attended the bi-annual Light + Building fair in Frankfurt, Germany. The show’s tagline, “digital future meets hotspot for design,” accurately depicts the emphasis on both…
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What Amazon's Alexa Blueprints Means for Smart Homes

When Amazon first released the Echo with its voice assistant Alexa, many consumers thought "Yeah, this is cool, but do I really need this?" While consumers can connect to their Echo via bluetooth,…
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Be an Expert: How to Build Customer Relationships By Being an Online Resource

Every day, your sales associates help customers find products, explain warranties and answer questions of all types, and while your customer service may be exceptional in-store, that doesn't mean…