Small Business Technology

From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers

LSG Good Day & Night downlight
Lighting Science’s new Good Day&Night downlight enables users to easily change between focus-enhancing and sleep-enhancing spectrums. The luminaire is controlled via a standard wall switch or by a wireless switch accessory, and mounting kits are available for retrofit and new construction.

To Your Health

In a country where adult obesity rates were nearly 40 percent in 2015-16, the cost of healthcare clocks in at about $10,000 per person, and still, in 2018, more than 133.9 million Americans live in…
Adobestock A/B testing graphic
(Photo: aa_amie - stock.adobe.com)

How to A/B Test an Email

According to research from eMarketer, the median email marketing ROI is 122 percent — four times higher than any other digital marketing channel. But, no business will ever reach that return unless…
AdobeStock online ordering
(Photo: pathdoc - stock.adobe.com)

Chasing IMAP

Most consistent marketgoers would describe the summer show scene as sleepy, but for lighting retailers who attended the first meeting of the Facebook group Lighting Showroom Coalition at the new…
Shopping mall with stores and blury people
Photo: Pexels

How to Thrive in a Retail Renaissance

No one should doubt that the retail industry continues to grow and change. Whether it is referred to as an apocalypse or a renaissance is a matter of one's optimism and willingness to adapt to a…
Computer code
(Photo: Unsplash user Clément H)

4 Signs It’s Time to Find a New Web Host

With the rise of e-commerce and the need for businesses to have a strong online presence, it’s now more important than ever to have a website that functions smoothly. A key factor in your website’s…
Computer with the word security on it
Photo: Pexels

3 Ways to Protect Your Customer Data from Hackers

It might as well have been a plot in a movie. Yesterday, CBS-affiliate WCAX reported that Vermont-based Wendell's Furniture had been the victim of a ransomware attack, an attack in which software…
Calculator on wooden table
Photo: Pexels

The E-Commerce Numbers And What They Mean for Furniture/Lighting Retailers

Sell online? Great, online retail is up, especially in the home improvement industry. Don't sell online?  You still need to know the latest e-commerce numbers and what they mean for your business.…

Baker Interiors Group Partners with MicroD for Creation of Its 3D Product Catalog

MicroD LLC, the leading provider of 3D product visualization solutions for the home furnishings industry, today announced that Baker Interiors Group has selected MicroD's OmniVueXR Services to create…

Wayfair Is Opening An Outlet: What That Means for Retailers

Who said retail is dead? While retail is certainly going through some changes, retailers of all types still see some benefit in the brick-and-mortar experience. Just look at Amazon. After putting big…
laptop with sofa product image
(Photo: Igor Miske)

How to Improve Your Website Speed

Last month, Google unveiled its new “Speed Update” ranking algorithm, which uses page loading speeds on mobile as a ranking factor. Google has used page speed as a ranking factor on desktop for some…