Small Business Technology

From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers

writing email on laptop
(Photo: Pexels)

5 Ways to Grow Your Email List

According to research from Campaign Monitor, you’re six times more likely to get a click-through from an email campaign than from a tweet. If you approach it right, your email marketing efforts can…

Twin Star Home on Younger Consumers and Virtual Reality

Penn & Teller and David Copperfield may be hot tickets in Vegas, but they’re not the only pros with a few tricks up their sleeves here this week. The executives at Twin Star Home have come to Las…
Blog writer sitting crosslegged on bed and writing on laptop
Photo: Pexels

5 Editing Tips for Blog Writers

When most blog writers finish a post, they feel a sense of relief coupled with dread. Sure, the writing may be finished, but now it's time to edit. After pouring so much hard work into writing a good…

How Augmented Reality Is Fueling Online Sales at Houzz

Augmented reality (AR) has shown it has the power to influence shoppers, and now Houzz has its own numbers to back that up. During his keynote address at Internet Retailer Conference + Exhibition…
Five chandeliers and one blue velvet chair in a room
Photo: Classic Home

4 Factors that Drive In-store Purchases, According to New Study

Ever since the retail apocalypse/renaissance (depending on your optimism) hit, the retail industry has whispered about the demise of the brick-and-mortar store and whether or not it will survive into…
Desk with computer, folders and women holding coffee mug and mobile phone
Phone: Pexels

Website and E-Newsletter V. Social Media: Which Should You Prioritize?

We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…
Google Home speaker with copper base sitting on desk
Photo: Google

Okay Google, Why Should I Have a Smart Speaker in My Showroom?

Are you Team Google or Team Amazon? New research out last week found these two companies heavily competing in the smart home speaker race. As Canalys reports, Google beat Amazon for the first time…

2018: Year of the Smart Home, Part 2

Light + Building's “Smart Living in an E-House” exhibit was a mockup of an intelligent house, equipped throughout with cutting-edge smart products that provide greater comfort, safety and efficiency…

Light + Building Report: Design Recap

Our top five lighting trends from the bi-annual fair, held March 18-23 in Frankfurt, Germany. Plant Life Nui Studio Mygdal Plantlights from Nui Studio not only light up the dark, they also bring…
Office space designed by Kismet Interiors
Photo: Kismet Interiors

Design Gone Digital

At the moment, Amazon cannot come through a computer screen and pierce a person’s ears, and for mainly that reason, Claire’s Inc., the teen and tween jewelry and accessories brand found in every…