Small Business Technology
From POS and CRM to project management and accounting, we share the tools that help advance businesses and streamline tasks for retailers and interior designers
5 Editing Tips for Blog Writers
When most blog writers finish a post, they feel a sense of relief coupled with dread. Sure, the writing may be finished, but now it's time to edit. After pouring so much hard work into writing a good…
How Augmented Reality Is Fueling Online Sales at Houzz
Augmented reality (AR) has shown it has the power to influence shoppers, and now Houzz has its own numbers to back that up.
During his keynote address at Internet Retailer Conference + Exhibition…
4 Factors that Drive In-store Purchases, According to New Study
Ever since the retail apocalypse/renaissance (depending on your optimism) hit, the retail industry has whispered about the demise of the brick-and-mortar store and whether or not it will survive into…
Website and E-Newsletter V. Social Media: Which Should You Prioritize?
We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…
Okay Google, Why Should I Have a Smart Speaker in My Showroom?
Are you Team Google or Team Amazon?
New research out last week found these two companies heavily competing in the smart home speaker race. As Canalys reports, Google beat Amazon for the first time…
2018: Year of the Smart Home, Part 2
Light + Building's “Smart Living in an E-House” exhibit was a mockup of an intelligent house, equipped throughout with cutting-edge smart products that provide greater comfort, safety and efficiency…
Light + Building Report: Design Recap
Our top five lighting trends from the bi-annual fair, held March 18-23 in Frankfurt, Germany.
Plant Life
Nui Studio
Mygdal Plantlights from Nui Studio not only light up the dark, they also bring…
Design Gone Digital
At the moment, Amazon cannot come through a computer screen and pierce a person’s ears, and for mainly that reason, Claire’s Inc., the teen and tween jewelry and accessories brand found in every…
3 Tips for Answering Q&As on Your Google My Business Page
Your lighting or home furnishings showroom has a solid Google My Business page with your address, hours of operation and phone number, and as long as that information doesn't change, your page…
Simple Secrets to Subject Line Success
Whether you’re in a boutique out East, a coastal showroom, or Midwest lighting gallery, even the most talented lighting and decor professionals struggle to write the right email subject line. Here,…