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Website and E-Newsletter V. Social Media: Which Should You Prioritize?

We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…
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How to Remember to Post on Social Media

How often has this scenario happened to you? You plan to post something to Facebook as soon as you get to your showroom office. But once you get there, a sales associate asks you a question. Then a…
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Be an Expert: How to Build Customer Relationships By Being an Online Resource

Every day, your sales associates help customers find products, explain warranties and answer questions of all types, and while your customer service may be exceptional in-store, that doesn't mean…
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