Blogs
The Anatomy of Google Analytics
No search engine optimization (SEO) tool available can match the powerhouse that is Google Analytics. A free program powered by the search engine giant, Google Analytics tracks everything from bounce…
The Speed of Trends
I remember attending the KBIS tradeshow in 2010 and overhearing a joke. “Tuscany called, they want their kitchens back!” For 10 years, the Tuscan, Olde World look was radically popular and then,…
To Blog or Not to Blog
Blogging may seem so 2006, but new research from Bloglovin' shows that bloggers still have a strong influence on their female readers. Bloglovin’s Consumer Survey Report 2016 found that 53 percent of…
Outdoor Oasis
No longer is thoughtful decor relegated inside a home’s four walls. Patios and porches are now extensions of the interior, decorated as such with a new generation of stylish outdoor furniture and…
What’s the Best Way to Light the Exterior of My Home?
TIP 1: Be street smart
As you’ve heard many times before, “You only get one chance to make a first impression.” From the street, the way a house looks at night says a lot about the people inside.…
5 Website Design Blunders – And How to Fix Them
A poorly functioning website reflects badly on your company. It makes it harder for customers to shop or browse your selection, and it frustrates them when they can’t find basic information. Even if…
Last Look with Stonewood LLC's Sven Gustafson
Minnesota high-end custom homebuilder Stonewood LLC incorporates smart technology into the majority of the 10 to 12 houses it builds each year. Here, peek inside one of the company’s latest projects…
How Can I Update My Lighting Without Replacing Everything?
TIP 1: The old switcheroo
The quick and easy thing to do is to replace the existing incandescent or CFL bulbs with LEDs. Most bulbs these days have an LED equivalent. There are now shelves and…
How to Handle a Bad Online Review
The most recent survey from BasicLocal shows that 84 percent of consumers trust online reviews as much as personal recommendations. So when you receive a bad online review, you might feel anxious and…
Our Favorite Interior Design Blogs
We at Lighting & Decor read constantly: magazines, websites submissions, social media posts, the never-ending email streams. Even with all our work, we always make time to read through our…