Blogs
4 Mistakes to Avoid on Instagram
With more than 200 million monthly users, Instagram can be an invaluable tool for your business to reach current and future customers — that is, if you’re using it right. Unfortunately, an Instagram…
How to Improve Your Website Speed
Last month, Google unveiled its new “Speed Update” ranking algorithm, which uses page loading speeds on mobile as a ranking factor. Google has used page speed as a ranking factor on desktop for some…
Why Watch Generation Z?
Though you may think of them as Millennials 2.0, Gen Z — composed of those born in the late ‘90s to mid-2010s — has its own defining characteristics. If you ignore their shopping habits and…
5 Ways to Grow Your Email List
According to research from Campaign Monitor, you’re six times more likely to get a click-through from an email campaign than from a tweet. If you approach it right, your email marketing efforts can…
5 Editing Tips for Blog Writers
When most blog writers finish a post, they feel a sense of relief coupled with dread. Sure, the writing may be finished, but now it's time to edit. After pouring so much hard work into writing a good…
A Q&A with Hommemaker's Orlando Soria
Editor-in-Chief Nicole Davis sat down with Orlando Soria — a designer, blogger and influencer — at the summer Atlanta Market. Soria is best know for his blog, Hommemaker, as well as his large social…
Bigger and Better
It’s July, which for us is synonymous with summer Atlanta and Las Vegas markets. But this time around, things will have a different air because back in May, International Market Centers and…
Having Fun With Email Marketing
It’s said creativity is intelligence having fun. So who’s ready for fun? As the lighting, decor and furnishings industry is home to so many highly creative people, here’s a look at how to channel…
Website and E-Newsletter V. Social Media: Which Should You Prioritize?
We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…
Simple Secrets to Subject Line Success
Whether you’re in a boutique out East, a coastal showroom, or Midwest lighting gallery, even the most talented lighting and decor professionals struggle to write the right email subject line. Here,…