Lighting Retail Education

Lighting retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this Lighting Retailers section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.

Google reviews and other online reviews make a difference.
Google reviews and other online reviews make a difference.

How to Handle a Bad Online Review

The most recent survey from BasicLocal shows that 84 percent of consumers trust online reviews as much as personal recommendations. So when you receive a bad online review, you might feel anxious and…
Screenshot of Dorr Furniture's Google listing and reviews
Small business marketing expert Gee Ranasinha says reviews don’t always have to be positive. In fact, having a few negative ones is more authentic to viewers.

Why Online Reviews Matter

When it comes to building a killer searching engine optimization (SEO) strategy, online reviews remain one of the most important components. Google considers an online review to be unique content,…
Crest Lighting and Retrofit Home homepages
Both Crest Lighting and Retrofit Home aim to carry over the benefits of their showrooms to their e-commerce sites.

The Great E-Commerce Leap

There are plenty of reasons why businesses build e-commerce sites — better economic opportunity, a larger audience and more options for customers, to name a few. In the lighting and home decor retail…

How to Stand Out in the Showroom Crowd

If you’ve seen one Home Depot store, you’ve basically seen them all. Big-box retailers depend on uniformity, but independently owned showrooms have more freedom to write their own rules. Beyond big-…

Why It’s Important for Showrooms to Give Back to their Communities

Establish Good Community Relations Perhaps most importantly, giving back establishes positive relations between businesses and the communities they serve. The family-owned and operated company,…
Lenny pendant with a Natural Iron finish from Arteriors, which displays its UL listing
The Lenny pendant from Arteriors Home has a UL lighting listing for damp/covered outdoor spaces. Here's what that means.

UL Lighting Listings Explained

Randall Whitehead, IALD, explains the omnipresent UL designation and what it means for your product offering. Q.: Randall, what is a UL lighting listing, and why is a label from UL required on light…

How to Successfully Hire Staff for Your Showroom

Behind every successful business is a group of motivated and talented employees. Building a great staff is one of the most vital things a showroom can undertake to breed success, but how can you find…

Lighting Companies Explain How to Stay Open During Construction

Northwest Lighting and Accents is busy putting the finishing touches on a big remodel project they began more than a year ago to make room for fully integrated fan, bath and outdoor experience labs…
Concrete ceiling lighting ideas for a work space with concrete ceilings and hanging pendants
Photo by Marc Mueller from Pexels

How to Deal With Concrete Ceilings

Q: We have moved into a fantastic high-rise condominium, but we have a problem: The ceilings are concrete and we just have one junction box in the main room. How do we do anything beyond track? A:…
Bedroom with furniture from Hooker Furniture
In the bedroom, color temperature makes all the difference. Photo: Hooker Furniture

The Right Lighting Color Temperature

It's tough getting the right color temperature for a space, but luckily, the Lighting Doctor, Randall Whitehead, is here to help! See how Whitehead's advice helped this reader better understand the…