Lighting Retail Education

Lighting retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this Lighting Retailers section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.

Ad for Jayson Home's event in their Chicago showroom
No winter weather deters Chicago's Jayson Home from throwing an event.

How to Survive the After-Holiday Slump

The months following Christmas can feel like a marketing wasteland. With no major holidays in sight until Easter in the middle of April, showrooms have few calendar opportunities to tie into major…
Each month, Lighting & Decor publishes with both lighting and home decor professionals in mind. These surveys sent to subscribers help us understand your needs and wants. This survey analyzed 80 responses.

Market Watch: The Lighting and Home Furnishings Overlap

The lighting and home decor retail market is undergoing a transformation. This transformation, in response to several factors —online retailing, millennial purchasing power, technological…
What you don't know about Alexa might surprise you.
What you don't know about Alexa might surprise you.

8 Little-Known Skills for Amazon’s Alexa

As smart home technology becomes more popular and common place, showrooms and interior designers can expect to hear more about Amazon’s Alexa from clients. This voice service has the ability to…
U.S. VETS Phoenix facility
U.S. VETS Phoenix facility

Helping the U.S.VETS at 2017 ART +IDS Conference

One unforgettable part of the 2017 ART + IDS joint conference in Scottsdale, AZ, happening May 18-21, is sure to be the community service project benefitting an organization called U.S.VETS.…
Google reviews and other online reviews make a difference.
Google reviews and other online reviews make a difference.

How to Handle a Bad Online Review

The most recent survey from BasicLocal shows that 84 percent of consumers trust online reviews as much as personal recommendations. So when you receive a bad online review, you might feel anxious and…
Screenshot of Dorr Furniture's Google listing and reviews
Small business marketing expert Gee Ranasinha says reviews don’t always have to be positive. In fact, having a few negative ones is more authentic to viewers.

Why Online Reviews Matter

When it comes to building a killer searching engine optimization (SEO) strategy, online reviews remain one of the most important components. Google considers an online review to be unique content,…
Crest Lighting and Retrofit Home homepages
Both Crest Lighting and Retrofit Home aim to carry over the benefits of their showrooms to their e-commerce sites.

The Great E-Commerce Leap

There are plenty of reasons why businesses build e-commerce sites — better economic opportunity, a larger audience and more options for customers, to name a few. In the lighting and home decor retail…

How to Stand Out in the Showroom Crowd

If you’ve seen one Home Depot store, you’ve basically seen them all. Big-box retailers depend on uniformity, but independently owned showrooms have more freedom to write their own rules. Beyond big-…

Why It’s Important for Showrooms to Give Back to their Communities

Establish Good Community Relations Perhaps most importantly, giving back establishes positive relations between businesses and the communities they serve. The family-owned and operated company,…
Lenny pendant with a Natural Iron finish from Arteriors, which displays its UL listing
The Lenny pendant from Arteriors Home has a UL lighting listing for damp/covered outdoor spaces. Here's what that means.

UL Lighting Listings Explained

Randall Whitehead, IALD, explains the omnipresent UL designation and what it means for your product offering. Q.: Randall, what is a UL lighting listing, and why is a label from UL required on light…