Retail Education
Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.
Facebook Ads Manager: How to Write Killer Ad Copy
With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
2017 Showroom of the Year Awards Winners Announced at Reception During Lightovation
View the August issue profiles of the six winners here!
The winners of the 8th annual Showroom of the Year Awards were announced this evening at a celebratory reception held at Dallas Market…
Facebook Ads Manager: All About Audiences
With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Top 4 Places to Relax During Market in Dallas
On the first day of market, you feel your best. You have pep. You feel rested, and you're wearing your favorite shirt or dress. By the end of the day though, after all that walking, you feel sapped…
Facebook Ads Manager: How to Create a Basic Facebook Ad Campaign
With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
5 Blog Topics to Teach Millennials About Buying Furniture
The comments sections of news articles can be some of the most enlightening places on the internet (provided you stay off hard news comment sections). A comment from the article "Why Does This Couch…
Facebook Ads Manager: Types of Ads
With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Industry Leaders Talk Tough to Washington
Last week, American Lighting Assn. (ALA) and Home Furnishings Assn. (HFA) members headed to D.C. for independent meetings with Congressional members. Their goals? Discuss upcoming legislative…
4 Ways to Simplify Social Media
When Facebook and other social media platforms first became popular, it didn't matter if a showroom or interior design firm didn't participate. Social media was for personal uses, not business…
Real Talk: 'We Sell Lights, But We Love Accent Furniture Too.’
If you want a stable portfolio, financial experts will tell you to diversify, diversify, diversify. Spread out your investments a bit, lest you become someone who loses everything when best-laid…