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The Complete Digital Marketing Reference Guide for Small Businesses

In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
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Mark your calendars for these seminars.

3 Winter Market Seminars You Can't Miss

Anyone who's ever been to a winter market knows that there's a whirlwind of activity going on. Showrooms have new products they're dying to show off, and they're putting out great spreads for lunches…
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A good social media manager is an investment in your business. Learn what to look for when hiring one. (Photo: Mike MacKenzie via Flickr)

What to Look for in a Social Media Manager

When social media marketing first became popular, many businesses passed their social media accounts to the youngest person on their staff or in their families and said, "Here, you know how to do…
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Learn more about your website visitors with Facebook Pixel. (Photo: Hamza Butt via Sole Treadmill)

Facebook Ads Manager: How to Set Up a Facebook Pixel

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
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Ready write an ad? These tips will help. (Photo: Hamza Butt via Sole Treadmill)

Facebook Ads Manager: How to Write Killer Ad Copy

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Get the best tips for creating great audiences. (Photo: Christophe BENOIT via Flickr)
Get the best tips for creating great audiences. (Photo: Christophe BENOIT via Flickr)

Facebook Ads Manager: All About Audiences

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Ads for your business can appear on desktop and mobile screens. Ads Manager will show you how. (Photo: Facebook)
Ads for your business can appear on desktop and mobile screens. Ads Manager will show you how. (Photo: Facebook)

Facebook Ads Manager: How to Create a Basic Facebook Ad Campaign

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Knowing which type of ad is best for you will help you run better, more successful campaigns. (Photo: Facebook)
Knowing which type of ad is best for you will help you run better, more successful campaigns. (Photo: Facebook)

Facebook Ads Manager: Types of Ads

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
All ads start with a business page. (Photo: Facebook)
All ads start with a business page. (Photo: Facebook)

Facebook Ads Manager: An Introduction

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Ready to take your page to the next level with Facebook advertising?
Ready to take your page to the next level with Facebook advertising?

4 Best Facebook Ad Types for Showrooms

One of the best platforms to reach consumers continues to be Facebook. As of the fourth quarter of 2016, Facebook boasted 1.86 billion monthly active users, meaning users who have logged into their…