social media
Baby Boomers and Gen Xers Are On Social Media Too. Here's How to Find Them.
For many retailers and interior designers, Baby Boomers and Generation Xers make up the majority of their clientele. So why focus on a social media strategy if only Millennials and Gen Zers use these…
How to Remember to Post on Social Media
How often has this scenario happened to you?
You plan to post something to Facebook as soon as you get to your showroom office. But once you get there, a sales associate asks you a question. Then a…
Highlights from the 2018 Design Bloggers Conference
The 2018 Design Bloggers Conference brought design lovers and bloggers from all across the U.S. (and the globe really) to Los Angeles for a three-day event. From March 4-6, attendees gathered at the…
The Complete Digital Marketing Reference Guide for Small Businesses
In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
How to Fight Social Media Fatigue
When it comes to social media postings, you have the best intentions for your business. In the New Year, you promise you'll post every day. You swear you'll start taking more photos for Instagram.…
How to Automate Social Media — Without Losing Your Voice
When social media automation first came out, the posts were somewhat laughable. They sounded robotic, and it was easy to spot when a real person was actually doing the posting in real time. Nowadays…
What to Look for in a Social Media Manager
When social media marketing first became popular, many businesses passed their social media accounts to the youngest person on their staff or in their families and said, "Here, you know how to do…
6 Ways to Go Above and Beyond with Your Contact Page
One of the basic components of any retailer’s website is a contact page. A standard one should feature the store location, hours and an email address and phone number. But if you want your site to…
Facebook Ads Manager: All About Audiences
With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Facebook Ads Manager: How to Create a Basic Facebook Ad Campaign
With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…