Retail Education
Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.
How to Sell a Languishing Product — Without Discounting It
Every showroom has one. Maybe it’s a sofa. Perhaps a table lamp. Whatever it is, it’s been sitting in on your floor for months and hasn’t sold. While your first instinct may be to discount the…
Tour a Factory: Eastern Accents
The Eastern Accents facility sits on a quiet section of Belmont Avenue on the northwest side of Chicago. On the outside, the factory appears ordinary and unassuming. Inside, however, a flurry of…
Hidden at High Point Market
Maybe April 14-18 will be your first ever trip to High Point Market. Maybe you’ve been so many times you’ve lost count.
But whether you’re a newbie or seasoned pro, you’ll want in on these insider…
4 Ways to Improve Your Instagram Stories
With more than 300 million people using Instagram stories each day, the platform has a significant marketing potential for any business. More than 2 million businesses are active on Instagram stories…
Sit With This: Accent Chairs for Every Room
So much of home decor is about blending in. We set the stage with the perfect paint colors and floor coverings. We orchestrate a lighting design that will appear seamless and unobtrusive. The sofa…
Retail Road Trip: Dallas
Coco & Dash
The new year brought more rocky news for the retail industry. Toys R Us announced it would close nearly one fifth of its stores in North America. JC Penney also quietly announced…
4 Tasks to Accomplish Before You Arrive at the Spring High Point Market
Anyone who's ever been to High Point Market knows that the best intentions often fall through. You may have plans to visit 10 showrooms, but in reality, you can really only make it to four of them.…
Be an Expert: How to Build Customer Relationships By Being an Online Resource
Every day, your sales associates help customers find products, explain warranties and answer questions of all types, and while your customer service may be exceptional in-store, that doesn't mean…
How to Use Instagram Stories in Your Digital Marketing Strategy
When Instagram stories first debuted in 2016, the reaction among many app users seemed lukewarm. We already had Snapchat, the app that similarly lets users share disappearing photos and videos. But…
What Showrooms Should Know About Consumer Report's Research on Furniture Tip-overs
The Consumer Product Safety Commission (CPSC), part of Consumer Reports (CR) which publishes news and research regarding product safety, news and developments for consumers, released new research…