Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

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Building and Maintaining an Email Database

We all know this scenario. We’re buying something in a store or browsing a company’s website, and at some point we are asked for our email address. Sometimes we recite it instinctively, or maybe we…
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(illustration: blossomstar)

3 Strategies for Retail Customer Retention

Customer acquisition is important for any business — the more customers you have, the more products you’ll sell, right? Not necessarily. Even more important, and more cost-effective, than finding new…

Luxury Products Group Launches Social Media Tool

Luxury Products Group has added new tools to help showrooms differentiate themselves from their local competition. The newest member benefit provides social media articles and posts for showrooms to…
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How to Prioritize Quality Over Quantity in Your Digital Strategy

Facebook, Instagram, Twitter, Pinterest, email …. just reading this list is likely to make your eyes glaze over. Tackling digital marketing and social media for your business can be overwhelming,…
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How to Make a YouTube Video on a Budget

Our consumer research from last year found that when faced with a problem designing their homes, 46 percent of respondents said they go to YouTube for instructional videos. As the second largest…
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4 Social Video Tools That Make Editing Easy

According to research from Wyzowl, 83 percent of business owners surveyed think that video gives them a good ROI. If you can get over the growing pains of incorporating video into your marketing…

Interior Design Firms Show Optimistic, Yet Cautious Views in Houzz's 2019 State of the Industry

Houzz released its 2019 State of the Industry Report today, and the overall message of it centers around cautious optimism. Of the interior design firms reporting, 49 percent said they had a good…
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3 Pinterest Content Ideas to Try Out

For interior designers and retailers alike, Pinterest can be a great channel to reach potential clients who are planning for their current and future spaces. In fact, 60 percent of pinners have used…
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5 SEO Tools to Help You Rank

By now, you probably realize the importance of SEO and the impact it can have on your website visits and sales, both online and in-store. While tackling and consistently prioritizing your site’s SEO…

Brown Jordan Rebrands to Connect With a New Generation

Long known as an outdoor manufacturer catering to the luxury market, Brown Jordan is in the midst of a comprehensive rebrand designed to attract a new generation of consumers. “Long a traditional…