Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

Looking Beyond Email

The average email open rate spans a range starting at 16.48% for marketing and advertising industry-related emails to 27% for emails related to hobbies. For the remaining industries and interests,…

Integrated Strategies: Combining Email & Facebook to Increase Total Reach

You’ve got your email strategy set and you’re considering additional advertising venues for your next campaign. That’s great! Social media marketing offers strong potential to reach existing and new…
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E-commerce Lessons Learned

Adding e-commerce to a website can be a daunting task. We spoke to two retailers in the infancy of their e-commerce experience to see what lessons they’ve learned since starting up.  Filament Home…
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How to Make a Good Impression on Your Retail Customer with a Welcome Email

When you’re putting your brand directly in front of customers, first impressions mean a lot. If a customer gives you their email address, they’re giving you permission to share your story with them,…
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How Are Consumers Tackling Their Inboxes?

As consumers, many of our personal email inboxes are filling up at a rapid pace. As retailers, you might be wondering how your email subscribers manage this daily influx of emails. Digital marketing…
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Building and Maintaining an Email Database

We all know this scenario. We’re buying something in a store or browsing a company’s website, and at some point we are asked for our email address. Sometimes we recite it instinctively, or maybe we…
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3 Strategies for Retail Customer Retention

Customer acquisition is important for any business — the more customers you have, the more products you’ll sell, right? Not necessarily. Even more important, and more cost-effective, than finding new…

Luxury Products Group Launches Social Media Tool

Luxury Products Group has added new tools to help showrooms differentiate themselves from their local competition. The newest member benefit provides social media articles and posts for showrooms to…
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How to Prioritize Quality Over Quantity in Your Digital Strategy

Facebook, Instagram, Twitter, Pinterest, email …. just reading this list is likely to make your eyes glaze over. Tackling digital marketing and social media for your business can be overwhelming,…
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How to Make a YouTube Video on a Budget

Our consumer research from last year found that when faced with a problem designing their homes, 46 percent of respondents said they go to YouTube for instructional videos. As the second largest…