Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

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How to Find Local Artists for Your Showroom

As any good business professor will tell you, it's almost always a win when you diversify your business's assets. For independent home furnishings and lighting retailers that already excel in their…
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3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey

Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
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4 Small Business Webinar Resources to Check Out

For a small business to stay afloat in today's retail climate, staying current on industry trends and best business practices is crucial. While industry markets and conferences offer great…

IMC Announces Marketing and Digital Team Structure

Following its recently announced executive leadership team appointments and long-range market plans, International Market Centers (IMC) has shared a new integrated structure and staffing for its…
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3 About Page Mistakes to Avoid

Storytelling through your marketing gives you a stronger connection to your consumers, offering them a deeper look at what your business is all about and what sets you apart. Your About page is the…
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The Beginner’s Guide to Facebook Advertising: Part I

Facebook Ads may be one of the most targeted marketing tools available today. With it, small businesses can deliver finely tuned messages to specific types of buyers, collect data on their followers…
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5 Digital Marketing YouTube Channels to Check Out

As a small business owner in 2018, there’s no shortage of new things you can learn when it comes to your digital marketing strategy. But you can only read so much in a day, and sifting through…
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How to Create a Strong Customer Referral Program

Research from Texas Tech shows that 83 percent of satisfied customers are willing to refer a product or service, but just 29 percent actually do. Many happy customers may not be spreading the word on…
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How to Turn Your Facebook Page Into a Community

Be honest: How often do you post on Facebook? Likely, the answer is, "Not nearly as much as I should be." Furniture and lighting showrooms should be posting content to their Facebook pages daily,…
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How to Create a Buyer Persona

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…