Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

chairs on cable
(Photo: Unsplash user Federica Campanaro)

Changing the Face of Furniture

There’s a changing of the guard taking place in all areas of the furniture business, fueled by a new generation of executives unfettered by family legacy and the “that’s the way we’ve always done it…
Social media apps on phone
Photo: Pexels

The Top Social Media Trends for 2019 and How to Do Them Right

Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?" We'…
Shayla Copas holiday design
Designer Shayla Copas took home first place in the holiday design category of the Interior Design Society’s 2017 Designer of the Year awards. Her award-winning look, shown here, mixed jewel tones into a traditional red-and-gold Christmas scheme.

Decking the Halls

It may be the season to be jolly, but not all homeowners delight in untangling tree lights. For those clients, some interior designers have found a new calling in relieving this holiday stress. The…
Adobestock Facebook like
(Photo: Konstantin Yuganov - stock.adobe.com)

The Beginner’s Guide to Facebook Advertising: Part II

In Part I of this series, which ran in the November issue and is now on our website, we tackled the basics of Facebook advertising — what to do before you run an ad and how to set one up. Now we’re…
Youtube icon
(Photo: Unsplash user Szabo Viktor)

What You Can Learn From These 3 Retailers Killing It on YouTube

According to HubSpot’s 2018 State of Inbound report, 48 percent of marketers are planning to add YouTube to their content strategy in the next year. They’re on to something: with 30 million daily…
Artwork hanging in a hallway
Photo: Dom J from Pexels

How to Find Local Artists for Your Showroom

As any good business professor will tell you, it's almost always a win when you diversify your business's assets. For independent home furnishings and lighting retailers that already excel in their…
Feedback written on a chalkboard
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3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey

Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
taking notes
(Photo: Pexels)

4 Small Business Webinar Resources to Check Out

For a small business to stay afloat in today's retail climate, staying current on industry trends and best business practices is crucial. While industry markets and conferences offer great…

IMC Announces Marketing and Digital Team Structure

Following its recently announced executive leadership team appointments and long-range market plans, International Market Centers (IMC) has shared a new integrated structure and staffing for its…
Unsplash woman using laptop
(Photo: Unsplash user rawpixel)

3 About Page Mistakes to Avoid

Storytelling through your marketing gives you a stronger connection to your consumers, offering them a deeper look at what your business is all about and what sets you apart. Your About page is the…