Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

BrandJump Launches Amazon Division

E-commerce sales and marketing company BrandJump today announced the launch of its new Amazon division as the e-commerce giant continues to gain momentum in the home furnishings category. By adding…
Instagram iPhone laptop
(Photo: Unsplash user Le Buzz)

5 Tools to Help You Create Better Instagram Stories

According to Instagram, 60 percent of users learn about new products on the platform, and one-third of the most viewed Instagram stories come from businesses. While posting to your page regularly is…

Hooker Furniture Redesigns Website

With a host of new features that include a simplified ordering process for small to mid-sized dealers and interior designers, enhanced smart search functionality and marketing intelligence…
Better Homes and Gardens Instagram.
This room is one of BHG.com’s most popular Instagram images. The lifestyle brand has a social media strategy tailored to each of its platforms, but based on a single mission: “to empower our follower to sharpen her vision of the life she wants to live.” (Reprinted with permission from Better Homes & Gardens®Magazine. © Meredith Corporation. All rights reserved.)

Being Social

Social media is a key strategic component for any business. But how does it intersect with the interior design industry? We asked two experts for their perspectives on growing your social media…
coffee mug
(Photo: Unsplash user Danielle MacInnes)

3 Social Media Habits to Leave in 2018

New year, new social media strategy? ‘Tis the season for New Year’s resolutions, and now is as good a time as any to assess your social media platforms with fresh eyes and do away with tactics that…
chairs on cable
(Photo: Unsplash user Federica Campanaro)

Changing the Face of Furniture

There’s a changing of the guard taking place in all areas of the furniture business, fueled by a new generation of executives unfettered by family legacy and the “that’s the way we’ve always done it…
Social media apps on phone
Photo: Pexels

The Top Social Media Trends for 2019 and How to Do Them Right

Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?" We'…
Shayla Copas holiday design
Designer Shayla Copas took home first place in the holiday design category of the Interior Design Society’s 2017 Designer of the Year awards. Her award-winning look, shown here, mixed jewel tones into a traditional red-and-gold Christmas scheme.

Decking the Halls

It may be the season to be jolly, but not all homeowners delight in untangling tree lights. For those clients, some interior designers have found a new calling in relieving this holiday stress. The…
Adobestock Facebook like
(Photo: Konstantin Yuganov - stock.adobe.com)

The Beginner’s Guide to Facebook Advertising: Part II

In Part I of this series, which ran in the November issue and is now on our website, we tackled the basics of Facebook advertising — what to do before you run an ad and how to set one up. Now we’re…
Youtube icon
(Photo: Unsplash user Szabo Viktor)

What You Can Learn From These 3 Retailers Killing It on YouTube

According to HubSpot’s 2018 State of Inbound report, 48 percent of marketers are planning to add YouTube to their content strategy in the next year. They’re on to something: with 30 million daily…