Marketing Your Business

Whether retailer or designer, business grows when consumers know where and how to find you. We're sharing the tips and strategies for marketing your business online and off. 

Interior Design Firms Show Optimistic, Yet Cautious Views in Houzz's 2019 State of the Industry

Houzz released its 2019 State of the Industry Report today, and the overall message of it centers around cautious optimism. Of the interior design firms reporting, 49 percent said they had a good…
Unsplash Pinterest
(Photo: Unsplash user charlesdeluvio)

3 Pinterest Content Ideas to Try Out

For interior designers and retailers alike, Pinterest can be a great channel to reach potential clients who are planning for their current and future spaces. In fact, 60 percent of pinners have used…
man holding pen pointing at chart
(Photo: Unsplash user rawpixel) 

5 SEO Tools to Help You Rank

By now, you probably realize the importance of SEO and the impact it can have on your website visits and sales, both online and in-store. While tackling and consistently prioritizing your site’s SEO…

Brown Jordan Rebrands to Connect With a New Generation

Long known as an outdoor manufacturer catering to the luxury market, Brown Jordan is in the midst of a comprehensive rebrand designed to attract a new generation of consumers. “Long a traditional…

BrandJump Launches Amazon Division

E-commerce sales and marketing company BrandJump today announced the launch of its new Amazon division as the e-commerce giant continues to gain momentum in the home furnishings category. By adding…
Instagram iPhone laptop
(Photo: Unsplash user Le Buzz)

5 Tools to Help You Create Better Instagram Stories

According to Instagram, 60 percent of users learn about new products on the platform, and one-third of the most viewed Instagram stories come from businesses. While posting to your page regularly is…

Hooker Furniture Redesigns Website

With a host of new features that include a simplified ordering process for small to mid-sized dealers and interior designers, enhanced smart search functionality and marketing intelligence…
Better Homes and Gardens Instagram.
This room is one of BHG.com’s most popular Instagram images. The lifestyle brand has a social media strategy tailored to each of its platforms, but based on a single mission: “to empower our follower to sharpen her vision of the life she wants to live.” (Reprinted with permission from Better Homes & Gardens®Magazine. © Meredith Corporation. All rights reserved.)

Being Social

Social media is a key strategic component for any business. But how does it intersect with the interior design industry? We asked two experts for their perspectives on growing your social media…
coffee mug
(Photo: Unsplash user Danielle MacInnes)

3 Social Media Habits to Leave in 2018

New year, new social media strategy? ‘Tis the season for New Year’s resolutions, and now is as good a time as any to assess your social media platforms with fresh eyes and do away with tactics that…
chairs on cable
(Photo: Unsplash user Federica Campanaro)

Changing the Face of Furniture

There’s a changing of the guard taking place in all areas of the furniture business, fueled by a new generation of executives unfettered by family legacy and the “that’s the way we’ve always done it…